EXPANDING AMERICAN BUSINESS INTO GREECE
EXPANDING AMERICAN BUSINESS INTO GREECE
Doing business across borders requires more than vision—it demands courage, culture, and strategic execution. In this featured video, we spotlight the journey of expanding a U.S.-based company into Greece, led by entrepreneur George Stroumboulis and the Ideoli team.
As the global landscape evolves, Greece is becoming more than just a destination for vacation—it’s a serious contender for business investment and operations. From setting up European warehouses to managing continent-wide logistics, Ideoli is proving that Greece offers both infrastructure and talent for companies looking to serve the EU, Middle East, and beyond.
The team’s presence in Athens, especially in the bustling business district of Marousi, is a statement: American ingenuity and Greek resilience can build something powerful—something that bridges economies and empowers communities.
“As the global landscape evolves, Greece is becoming more than just a destination for vacation—it’s a serious contender for business investment and operations.”
Doing business across borders requires more than vision—it demands courage, culture, and strategic execution. In this featured video, we spotlight the journey of expanding a U.S.-based company into Greece, led by entrepreneur George Stroumboulis and the Ideoli team.
Greece Offers Strategic Access to the EU and Beyond
Lesson:
Greece’s location gives American companies fast, efficient reach across Europe, North Africa, and the Middle East. Athens serves as a dynamic hub for trade and logistics, especially in industries like lighting, tech, and hospitality.
Support:
According to Enterprise Greece, Greece ranks among the top 5 EU countries for fastest-growing exports and offers significant tax incentives for foreign investors.
Takeaway:
If you're looking to reach the EU while optimizing costs, Greece is not just viable—it’s valuable.
Culture Matters—Relationships Drive Business
Lesson:
In Greece, trust and relationships are paramount. American businesses must adapt to a people-first approach. Face-to-face meetings, long-term partnership thinking, and shared values go much further than transactional deals.
Support:
A study from Harvard Business Review shows companies that focus on cultural integration during global expansion are 60% more likely to succeed long-term.
Takeaway:
Invest time in the people. Business in Greece is built on mutual respect, loyalty, and community—not just contracts.
Bureaucracy Can Be Navigated with the Right Partners
Lesson:
Setting up operations in Greece does require navigating permits, logistics, and sometimes slow-moving processes. But with local advisors, legal teams, and operational support, these hurdles can be cleared efficiently.
Support:
The World Bank’s Ease of Doing Business index has Greece improving its score every year since 2017, especially in areas like starting a business and trading across borders.
Takeaway:
Don’t be discouraged by the paperwork. Leverage bilingual local partners and plan ahead—and the path opens up.
