HOW WE PREPARE FOR MASSIVE CLIENT MEETINGS
“Success is a product of repetition and preparation.”
ARTICLE SUMMARY
Preparing for a client meeting can take my team weeks, even when the presentation itself is brief. I explain the work behind our prototypes, samples and packaging, and why bringing people together in the room helps us show the quality, timing and capabilities behind what we offer.
KEY TAKEAWAYS
Preparation involved both product details and the packaging used to present them.
When possible, I brought team members to meetings and test installations.
Success is a product of repetition and preparation. Growing from a startup into an international brand requires over-preparation for meetings to ensure you nail it - that is exactly what I do with my team on the daily. This has helped us distribute more of our products and invigorate more spaces around the world.
While I am extremely confident in the quality of our products and our capabilities, it still takes a lot of work to prepare for client meetings, which we tend to have on a weekly basis. Preparing for each meeting can take weeks at a time, and we take a team-based, passionate approach to get ready for these opportunities. And when possible, I like to bring multiple members from my team to the meetings and in person test installs.
Any time we can actually get in front of the customer and show them our product, show them what we can deliver, the quality and the timing, it’s so much better just having everybody in that room.
During my meetings with clients, we often go over several prototypes that we developed from a design standpoint to outfit their retail and office spaces, and we’re sticklers for detail. The packaging that holds these products needs to be as exciting as the product itself.
With our attention to detail, our meticulous planning and my team’s infectious energy, our meetings with clients tend to go very well, and we’re excited to prepare for more all over the world.
Walking the streets of New York City with Chris Hartswick and some very important samples we created to present to our client.
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