STUNNING CHANDELIER FOR MATTEL'S FLAGSHIP STORE OF AMERICAN GIRL IN ROCKEFELLER CENTER
“Working hand in hand with designers, engineers and architects, Ideoli and its partners labored nonstop and are proud of all they have helped to accomplish.”
ARTICLE SUMMARY
Helping create a custom lighting feature for American Girl’s New York flagship was an exciting project for our team. I describe working with the distribution partner, designers and architects from early concepts through installation, bringing a decorative piece into the brand’s Rockefeller Center retail space.
KEY TAKEAWAYS
The project involved a custom decorative lighting feature for the American Girl flagship.
Collaboration carried the work from design development to final installation.
This is one of our biggest (and most exciting) custom lighting projects for the global toy brand, Mattel. Their iconic American Girl store in Rockefeller Center, New York.
Ideoli signed on to be a part of a huge construction project in New York City: helping to create the new American Girl flagship store at 75 Rockefeller Plaza. We are beyond proud to have been an instrumental part of a project of this magnitude in the greatest city in the world, which also happens to be where Ideoli was founded.
Since 1986, the American Girl brand has been charming girls of all ages with its customized dolls, accessories, books, and more. Its retail stores are just as iconic, letting girls explore all the brand’s most popular items, from the historical and contemporary dolls and award-winning books to on-site restaurants and doll salons.
The brand-new, state-of-the art store in New York City offers shoppers even more, including the AG Signature Studio, where girls can choose their own doll-sized and girl-sized fashions and accessories; private party rooms; a salon just for girls; a media studio and much, much more. From the very beginning, American Girl sought out the best manufacturers, designers and architects to help them make their vision a reality.
Engaged by the company’s distribution partner and architect, Ideoli has been involved every step of the way, from early design conception to precise renderings and final installation of a beautiful piece that adds to the magic of the 40,000-square-foot, two-level building that boasts high ceilings and a modern, open look.
Working hand in hand with designers, engineers and architects, Ideoli and its partners labored nonstop and are proud of all they have helped to accomplish. Through innovative collaboration and unparalleled teamwork, Ideoli provided the resources, strategies and skills that were needed to ensure the new building was completed in a timely manner that exceeded everyone’s expectations.
Now completed, the new American Girl flagship store is a magnificent sight at 75 Rockefeller Plaza that is sure to take the breath away from all who enter it. But don’t just take our word for it. The next time you’re in New York, head over to the landmark location, look up, and prepare to be ‘wowed.’ Tell them Ideoli sent you.
Making a vision a reality. And expanding with them internationally as well into the Middle East.
The collaboration on this store is part of my broader work in custom lighting and international business, connecting a client’s design vision with the people who develop and deliver it.
Ideoli’s decorative chandelier above the American Girl retail space at Rockefeller Center.
A view of the custom chandelier inside American Girl’s Rockefeller Center flagship.
Outside Rockefeller Center during the American Girl flagship project in New York.
American Girl’s gold-lettered entrance at its Rockefeller Center flagship.
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