ANT1 SATELLITE STATION FEATURED GEORGE STROUMBOULIS' AD CAMPAIGN FOR GPE360
FEATURE AT A GLANCE
Outlet: ANT1 / Antenna Satellite
Archive date: May 18, 2011
Format: Television advertising campaign announcement
Language: Greek commercial; English archive text
ENGLISH SUMMARY
Greek Property Exchange announced a television advertising campaign on Antenna Satellite aimed at Greek audiences in the United States and Canada. The 2011 campaign used tailored thirty second commercials during primetime programming to introduce the portal’s buying, selling and rental services. The archived announcement explains this approach to reaching diaspora audiences through television alongside the company’s other marketing activity.
KEY TAKEAWAYS
The campaign began with commercial spots scheduled from May 14, 2011.
Its initial audience was Antenna Satellite viewers in the United States and Canada.
The announcement also discussed plans to extend advertising to Antenna Pacific.
FEATURE DETAILS
George Stroumboulis launched a television advertising campaign with the leading Greek television network ANT1 (Antenna Satellite) in the United States and Canada. The campaign includes a series of television commercial spots airing during primetime programming, starting May 14, 2011.
ANT1 (Antenna, Αντέννα) is one of the leading television networks in Greece that was launched in 1989 – considered the most popular among the other networks. Antenna operates internationally, reaching Greeks around the world with its leading programming – including news, dramas, comedies, game shows and other entertainment-related programs.
Greek Property Exchange (GPE) teamed up with Antenna Satellite to reach the Greek market in North America. By broadcasting its tailored 30-second commercials during primetime hours, the leading real estate website for Greece will now be able to better expose and promote its buying, selling and renting real estate services to the Antenna Satellite audience.
“We have been working hard to promote our real estate platform for the Greek property market to the world and by teaming up with Antenna in North America, this is giving us the exposure we need as a company”
“This is a strategic move for us” said GPE Founder, Georgios Stroumboulis. “We have been working hard to promote our real estate platform for the Greek property market to the world and by teaming up with Antenna in North America, this is giving us the exposure we need as a company”. Greek Property Exchange is planning on extending its advertising platform to include Antenna Pacific as well – reaching the Greek market in Australia. In addition to advertising with Antenna, Greek Property Exchange has developed a diversified media package that will reach many markets around the world through various forms of media, including television.
The 30-second Greek commercial can be viewed weekly during the primetime programming on Antenna Satellite. To watch the commercial, see below.
RELATED COVERAGE
For conversations about entrepreneurship and international business, connect with George Stroumboulis.
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