NATIONAL MARKETING EXCELLENCE AWARD FOR GEORGE STROUMBOULIS' NEW INDUSTRY PUBLICATION
FEATURE AT A GLANCE
Outlet: tED Magazine / Wiedenbach-Brown
Archive date: August 10, 2008
Publication date: August 10, 2008
Format: Marketing award announcement
Language: English
FEATURE SUMMARY
Wiedenbach-Brown’s ENLIGHTEN magazine received tED Magazine’s Best of the Best award for best publication in 2008. The archived announcement presents the journal as a resource for business decision makers, connecting lighting with design, technology, sustainability and maintenance. It also records George Stroumboulis’ role as National Marketing Manager and the company’s approach to explaining lighting as a business asset.
KEY TAKEAWAYS
The 2008 award recognised the publication’s work during the preceding year.
ENLIGHTEN addressed lighting opportunities in terms useful to business decision makers.
The announcement identified this as Wiedenbach-Brown’s first tED marketing award.
FEATURE DETAILS
Hawthorne, NY, August 10, 2008 - Wiedenbach-Brown’s (WB) ENLIGHTEN magazine was awarded The Electrical Distributor (TED) magazine's prestigious "Best of the Best" marketing award for best publication at the National Association of Electrical Distributors (NAED) conference in Chicago.
The “Best of the Best” Awards represent the finest marketing efforts in the electrical industry for marketing campaigns occurring in the year 2007. Of the record 448 entries and the 43 awards presented this year, only one distributor was selected to represent the best marketing publication of the electrical industry. This is the first marketing award that WB has ever received. "The formal industry recognition is a testament to WB’s dedication to providing our clients with innovative lighting and electrical solutions" said George Stroumboulis, National Marketing Manager at WB.
ENLIGHTEN - The Journal for Lighting Decision Makers, is a landmark event for the lighting community because it’s a magazine that discusses lighting opportunities with business people in the language of business.
When developing the magazine, WB started with the premise that light is a commodity but lighting is an asset. ENLIGHTEN is a useful tool that provides guidance about lighting design, technology, sustainability, maintenance and disposal. Readers will be able to discover their opportunities, how to capture them, and what questions to ask their service providers to maximize the effectiveness of their lighting assets.
With the success of the premiere issue across the industry, WB plans on publishing ENLIGHTEN annually for their clients, vendors and the general lighting community.
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