TED MAGAZINE AWARDS GEORGE STROUMBOULIS WITH MARKETING EXCELLENCE AWARD FOR BEST CAMPAIGN
FEATURE AT A GLANCE
Outlet: tED Magazine / Solais Lighting
Archive date: August 17, 2011
Format: Marketing award announcement
Language: English
FEATURE SUMMARY
Solais Lighting’s 2011 Best of the Best award recognised an integrated campaign explaining the environmental benefits of its LED lamps. Presented through tED Magazine and NAED, the award covered a campaign spanning packaging, literature, trade show materials, an iPhone application and an online calculator. George Stroumboulis’ comments in the announcement described the team’s approach to communicating the technology’s benefits.
KEY TAKEAWAYS
The award category was Integrated Promotional Campaign for manufacturers under $250 million.
The campaign connected printed, digital and point of purchase materials around LED environmental savings.
The announcement identified George as Solais Lighting’s Director of Marketing.
FEATURE DETAILS
George Stroumboulis received a prestigious Best of the Best Marketing Excellence award from tED Magazine, the official publication of the National Association of Electrical Distributors (NAED), on August 15th.
Presented during the 2011 NAED AdVenture Electrical Marketing Conference in Chicago, Solais Lighting received the Best of the Best Award in the “Integrated Promotional Campaign (Manufacturer Under $250 Million)” category for its successful and well-connected drive to convey the benefits of its “Environmentally Friendly LED Lighting.”
Judged by an experienced panel of industry professionals, tED’s Best of the Best marketing challenge and awards ceremony is held annually to recognize those manufacturers and distributors who exemplify the very best marketing practices in the electrical industry. Winners are selected by judges from among hundreds of industry entries spanning across 12 different marketing categories.
Solais’ winning promotional campaign incorporated a series of branded sales and marketing tools designed to communicate the tangible environmental savings end users will realize when upgrading to Solais LED lamps. Campaign messaging comprehended a broad range of marketing and communication mediums, including product packaging, point-of-purchase merchandisers, literature and trade show materials, an iPhone® application and an interactive website calculator.
“We’re absolutely thrilled to have been recognized by the prestigious and influential Best of the Best panel for our ‘Environmentally Friendly LED Lighting’ Campaign,” confirms Solais Lighting Director of Marketing, George Stroumboulis. “In addition to feeling gratified by recognition of the high-impact approach and effectiveness of our marketing efforts, we’re also extremely proud to be supporting the industry’s broad communication efforts regarding LED lighting and to be doing our part to enhance the marketplace’s acceptance of this truly beneficial technology.”
“We’re also extremely proud to be supporting the industry’s broad communication efforts regarding LED lighting and to be doing our part to enhance the marketplace’s acceptance of this truly beneficial technology.”
Company announcement: Solais Lighting’s marketing award announcement.
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