GUINNESS WORLD RECORD HOLDER GEORGE MOULOS | E070 PODCAST

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ABOUT THE GUEST

George Moulos is one of the most dynamic young entrepreneurs in the Greek–Australian community and a globally minded dealmaker recognized by Forbes 30 Under 30 Greece.

He is the Managing Director of Ecommerce Brokers, where he leads an international team responsible for completing more than 100 online business acquisitions across ecommerce, Amazon FBA, SaaS, and digital content businesses. He is also a Guinness World Record holder, adding a unique dimension to his entrepreneurial profile.

In addition to his M&A work, George operates a growing media and education company, producing podcasts, video content, and practical training focused on entrepreneurship, digital skills, and real-world business strategy for the next generation of founders.

George began his entrepreneurial journey as a teenager in Sydney and later expanded his work into Greece and Cyprus, where he continues to inspire young people by showing that anyone can build a business — whether part-time, full-time, or alongside a traditional career.

George’s Instagram: https://www.instagram.com/georgemoulosofficial

George’s TikTok: https://www.tiktok.com/@georgemoulos

George’s YouTube: https://www.youtube.com/@georgemoulos

George Stroumboulis sits down with George Moulos in Plaka, Athens, Greece, to talk about his journey as a dynamic Greek–Australian entrepreneur, media creator, and global dealmaker. Together, they dive into his rise in e-commerce, his Guinness World Record, and how he’s inspiring the next generation of digital entrepreneurs.

“You don’t get recognition for making money in your business. Recognition is the game of a 9-to-5 career. In business, the reward is freedom.”
— George Moulos

MEDIA RELATED TO THE EPISODE

George Stroumboulis sits down with George Moulos in Plaka, Athens, Greece, to talk about his journey as a dynamic Greek–Australian entrepreneur, media creator, and global dealmaker. Together, they dive into his rise in e-commerce, his Guinness World Record, and how he’s inspiring the next generation of digital entrepreneurs.

George Stroumboulis sits down with George Moulos in Plaka, Athens, for a deep dive into his rise as a Greek–Australian entrepreneur, content creator, and global dealmaker shaping the digital business world.

Filmed in the heart of Plaka, Athens, George Stroumboulis interviews George Moulos about his journey from young entrepreneur to international e-commerce leader and media creator.

George Stroumboulis meets George Moulos in Plaka, Athens, to unpack how he built a global acquisition business, launched a growing media platform, and earned a Guinness World Record along the way.

From Plaka, Athens, George Stroumboulis sits down with George Moulos to explore his path as a digital entrepreneur, educator, and one of the most influential young Greek–Australian business voices.

In this Athens-filmed episode, George Stroumboulis interviews George Moulos on building businesses across continents, scaling e-commerce brands, and inspiring the next wave of creators.

ABOUT THE “INVIGORATE YOUR BUSINESS” PODCAST

The Invigorate Your Business with George Stroumboulis podcast features casual conversations and personal interviews with business leaders in their respective fields of expertise. Crossing several industry types and personal backgrounds, George sits down with inspiring people to discuss their business, how they got into that business, their path to the top of their game and the trials and tribulations experienced along the way. We want you to get inspired, motivated, and then apply any advice to your personal and professional lives. If there is at least one piece of advice that resonates with you after listening, then this podcast is a success. New episodes weekly. Stream our show on Spotify, YouTube, Apple, Amazon and all other platforms.

ABOUT GEORGE STROUMBOULIS

George Stroumboulis is an entrepreneur to the core, having launched several ventures across multiple industries and international markets. He has held senior-level positions at progressive companies and government institutions, both domestically and internationally, building an extensive portfolio of business know-how over the years and driving profit-generating results. George’s ability to drive real change has landed him in several media outlets, including the front page of the Wall Street Journal. George was born in Toronto, Canada to his Greek immigrant parents. Family first. Flying over 300,000 miles a year around the world puts into perspective how important family is to George’s mental and emotional development. With all this travel to global destinations, the longest he stays even in the most far-out destination is 3 days or less - a personal rule he lives by to make sure he is present and involved in family life with his wife and three daughters. To read about George’s global travels, stay connected with his blog section.

FULL SHOW TRANSCRIPT

George Stroumboulis 0:00

This episode comes from beautiful Athens, Greece. I get to sit down with George Moulos. George is a truly dynamic entrepreneur. In his late 20s, he is already on Forbes 30 under 30 for Greece. He holds a Guinness World Record. He is an expert in the e-commerce space. He is a comedian, a historian, and truly dynamic on so many levels. We're going to talk about so many different things here: what it takes to start your own online business, how to sell them, what it means to be a digital nomad and just finding and carving out your own niche. George pushes the limits, and we're going to learn so much in this episode of Invigorate Your Business Starting Now. My name is George Stroumboulis, and I'm extremely passionate about traveling the world, meeting new people, and learning about new businesses. Join me as I sit down with other entrepreneurs to learn about their journeys. This episode of Invigorate Your Business starts now. Okay, so we're gonna we're gonna jump into this. I'm gonna read a quick intro to jump in, kind of give the listener an idea of who you are if they don't know you. You have uh this presence, a big following. We're we're gonna jump into all that. So, quick little intro here. Today's guest is one of the most dynamic young entrepreneurs from the Greek Australian community and a global deal maker recognized by Forbes 30 under 30 Greece, which is insane. George Moulos is the managing director of e-commerce brokers, leading an international team that has completed more than 100 online business acquisitions. He also holds a Guinness World Record, and we're gonna get into that on just insane. Beyond buying and selling businesses, George runs a growing media company, producing podcasts and educational content designed to teach entrepreneurship, digital skills, real world business strategy to the next generation. He began building businesses as a teenager in Sydney and later moved to Greece and Cyprus to expand his ventures and inspire young people, showing that anyone could start a business part-time, full-time, or even alongside a job. He is also a comedian. We're gonna get into that. Ladies and gentlemen, please welcome the world record holding entrepreneur. George Noodles. Thank you. I don't know if I'm uh if it sounds that cool, but uh yeah. Pretty awesome, man. If there was a crowd here, they'd be clapping right now. But uh, so let's start here. Like we were just outside now for an hour having a coffee under the Acropolis, traffic, nice, brisk February day here. When did you move to Greece? Like let's just talk about timeline, huh?

The History Clip That Took Off

George Moulos 2:42

Yeah, yeah. So I moved to Greece in 20, moved to Greece, I don't know, how what's the best way? I came to Greece in 2018 on a I'm leaving Australia to travel the world kind of journey. And Greece was inadvertently my base for a couple months every year from 2018 to 2025. And I would come here for a couple months, up to like four or five months, and then I'd be traveling the rest of the world, South America, Central America, all of Europe, heaps of countries, like 50 odd countries, just running my business online and traveling at the same time. And then it was yeah, 2024, late 2024, from when I'm I said, you know, I'm kind of bored of this digital nomad stuff, and then I settled it down in Greece a bit, and I had the liberty to start uh making a bit of content, and uh that's when the whole Instagram stuff really started in 24. 24. Oh wow, mid-24. Yeah, uh, I actually had I was just on my podcast because I was like, look, my business thankfully is at a point where I have a bit of extra time. If I could, and I asked myself, if I could have any other business, what would it be? I said it would be media, and if I could do any sort of media, I would like to make the media that I consume, which is a lot of history media. Yes. So I said, you know what? Uh I saw like this trend going around of in the nerd history world, internet world of like ranking Roman emperors. And so I'm like, I just like made a tier list of Roman emperors on uh the my own podcast, and then we took one clip from that, put it on Instagram, and got like 200,000 views. And after doing really trying with content, like business content for years and years before that, that never got anywhere, trying to be some guru type things, like cool, I'm on a balcony, never went anywhere. History nerd talking, going a shit about uh Basil II and Ball guy slayer, 200,000 views. I'm like, oh fuck. Oh, and it was like, wait, that's who I actually am. I'm not some like business guru, sleek type of guy. I'm a history nerd, right? And that's what they love. I'm like, fuck it. Well, I'm just doing this now. And that was the light bulb right there. Yeah, I'm just like, well, you know, whoever I was trying to be, fuck that. Let me just be me. Yeah. And they might like me for it, they might not, but we'll see.

George Stroumboulis 5:01

I was in Toronto for Christmas. I was telling you earlier, and uh, we're just chatting with uh my brother-in-law's brother, shout out Ted Teddy P. Uh, and we're just talking about people he follows and what he likes. And he's like, you know, that one Greek Australian who always has like those history lessons. He's like, I fucking love that guy, right? And I'm like, yeah, George, right? And then pulled up your profile, and he's like, I love it. He's like, it's digestible, it's like these little bits. So it's like clearly there's a reach there, right?

George Moulos 5:28

Yeah, I think um for at some point I just realized like it's not difficult for me to make or be passionate about certain topics. I mean, it doesn't even need to be Greek. I'm passionate about a lot of historical stuff that isn't Greek, but I realize that a lot of the same experiences that a Greek Aussie will have, a Greek American will have, that a Greek Australian will have, that a Greek Austrian will have, but it's not there's not like one kind of communal place, and that's what the influences in in on Instagram stuff will will do, they'll make very relatable content. And for me, there isn't like a nerdy uh memey type of like Instagram guy for history about Greece, right? It's like the super serious stuff that doesn't get too much exposure, and then there's like way too like radical nationalist Greece stuff, which can be funny at times, but sometimes you're like, all right, can we relax a bit? Yeah, yeah, yeah. And then I don't know, it became a point where I'm like, well, this is the stuff I'm nerdy and interested about. So like let me just make that content. And if it gets like I told you before, it's like it's a negotiation between what I want to talk about and what people want to consume. Yes, like, and sometimes I won't care too much about what people want to consume, and I'll just make it like after that uh Bulgar Slayer video that went well. I said, let me just make a series of every single Roman Emperor, a Roman Emperor day, and that's 183 days of Roman Emperors. It's not a small I thought it would be like 15. No, it's probably Augustus to Constantinos Badiologos the 11th. So like it was 183 days, and that did not get that many. I didn't don't think any one video got more than 100,000 views, and most of them got like 5,000. But like to this day, people like that series more than they like any other series I've ever done.

George Stroumboulis 7:14

Really?

George Moulos 7:15

Even though the other series have gone millions and millions of views, so like sometimes, yeah, sometimes it's it's it's that negotiation, but sometimes it's just doing the thing that I find interesting, and then seeing how it pans out, and having faith that there are other people that are interested in that, I think.

Building A Personal Brand That Fits

George Stroumboulis 7:30

But um Do you think part of that though is so you focus on the history, but you also have an interesting life? You are not like you didn't wake up and say, hey, this is what I want to do, and I'm only this, and my background is like you uh are an athlete, right? You hold a world record, Guinness World Record. We'll talk about that. Your success is online businesses, you know, buying and selling and doing that, not in Greece, like internationally. You just happen to live here. Um then you throw in the fitness, you're a comedian, right? So it's that whole online persona. You're a good-looking dude, right? So if there's someone who's not a dork presenting it, like it's it's it's a good way of doing that. So, like, is that where you're moving towards? Like your whole online Yeah, I don't know.

George Moulos 8:12

I think, and I ask myself this question a lot because like I started in the business world through building online assets, basically, and creating content for them. So, like I see and and I and like any content creator, I I c I constantly think, am I creating content that aligns with me? Is it how should what's my identity, what's my persona? And honestly, I just go back to the thing that like my page is called George Muloss Official. It's me, it's about me. Yep, and as much as like I talk about history and the news and uh building houses or Roman emperors or comedic stuff? If someone comes to my page, they're gonna see me. Yep. In many in all the facets and interests I might have, but like, and I I I had this concern many times where I'm like, I'm gonna make a comedy skit, and I haven't made one of those in like 50 posts. Is someone who watches me for my Greek news stuff going to like my comedy stuff? All of them won't, but I think most will, because most people watching Greek news will be Greek or Greek diaspora, and they might have the same flavor of comedy that I like. Right. And like the people who like a Greek house build series probably will like Greek history stuff too. And in that way, like I'm not, I I mean, every creator likes to think that they're not, you know, pigeonholed into one thing, but I think the the fact that people have stuck around with my content for a couple years now, uh and growing, and growing slowly, but I think yeah, it's just one of those things where I'm like, I'm not too concerned, or I think a lot of creators, and I've seen a lot of creators get paranoid at like, how am I going to keep people you know entertained? I need to be consistent, I need to be posted every day. For me, like I told you, I've got no content plan. I'm day by day, what's what's happening in the news in Greece? If I see something interesting, I'll make a video about it. If I'm researching about uh the other day, I was watching uh this uh video on the battle of the the Delaware River, like uh George Washington. It's changing history. Yeah, I'm like wow, interesting. And now for the last week I've been reading about it. So wherever my mind is going, it'll and I was in, I was in uh, where was I? I was in uh Budapest, and as a Greek in Budapest, I do what most Greeks do, and I think what connection does Greece have with Budapest? So I go into a national museum, I find one of the only three uh East Roman crowns, made a video about that, 100,000 views. Cheers. Uh I made a video about the fact that the Corinth Canal was built and engineered by Hungarians, 100,000 views. For me, it's just like it's a it's like when I'm on stage and I have like I have this joke that I wrote in my own spare time in my own stupid head. Like you have this curiosity of like, will other people find this funny? And then you put it out there, and then you the people are like, yes, that's I'm uh good, that's great. Yes, and it's like a great uh, I don't know, there's something about uh mutual finding things mutually interesting or mutually funny, and I think that's where it all comes from. And anytime I feel like I've gone off path with my content, especially with news and history, because it can get very political and racist in the comments very fast. Yeah, yeah. And it does often in my comment section. But you know what? I'm not there commenting back. And anytime if I'm replying to a comment, which I usually don't, I'm like, is this coming from a good place of curiosity?

George Stroumboulis 11:36

And if it's not, I'm like, Yeah, well, but but you don't go one way or the other politically, it doesn't matter.

Why He Avoids Business Guru Content

George Moulos 11:42

Yeah, yeah. You just you're sharing the facts and then I would name my page Curious George if it wasn't like copyright. Copyright. Yeah, exactly. Because I'm just very curious about stuff and I want to know people's opinions, I want to know the story behind it, and I've posted stuff and I I've been wrong. Where I'm like, oh, this is my these are my thoughts, or what not even my thoughts. This is the thing that happened, and this is how this side and that side looks at it. Right. But it's been like, that's not true. I'm like, all right, correction, and I'm just going to correct it. And you go and do that. It's a for me, it's a learning process that all I'm saying is come with and see what we can put together. Yeah, a lot of the time it's like this this great uh gray, like someone teaches me something, they teach me something. I've meant probably the best thing about doing this whole content thing is meeting other people that can teach me stuff, other creators that can teach me stuff. It's for that reason, it's all worth it. I've like I told you, I've not made a dime from it. And for me, it's not even about that.

George Stroumboulis 12:36

Right. Well, but where you make your money is from e-commerce businesses, but you don't post about that. Like when you said, hey, you go to George Moolos, this is me, you don't talk about any of that either. What why is that?

George Moulos 12:47

Well, look, um, I did it for a long time, like before I started the content stuff, and I think that look, firstly, being a brown dude on the internet talking about online business, that's not a good place to start.

George Stroumboulis 13:00

People don't want to listen to you. Wait, you consider yourself a brown dude?

George Moulos 13:04

I don't, yeah, but the world will if they look at me.

George Stroumboulis 13:06

So, like, uh like Middle Eastern or like what do you mean?

George Moulos 13:10

Like, I look like my phenotype is more Arab looking than what most people consider Greek. But I'm from the south of Greece, I'm from Lacornia and uh Kithida, and I spend a lot of time in the sun running. Yeah, so I tan super easily, and uh I dress like a like an Arab dude. So you're a brown dude, okay. So yeah. So it's like, and um so with that being said, like brown dudes on the internet who make internet money, yeah, do not have a good reputation. And you know what? I don't want to hear them. So even though I have 15 years of entrepreneurship behind me, if people don't want to hear about it, fair enough. I don't blame you.

Teenage Hustles And First Exits

George Stroumboulis 13:48

No, I totally, but so you're late 20s, mid to late 20s, and you already have 15 years experience. Yeah, right? Let's let's let's talk about the business side, and then I want to get into the running and all that stuff, but like e-commerce businesses. Like, where were you 15 years ago? Mid teens, 15, 16, where were you physically in Australia? Yeah, so okay, born and raised.

George Moulos 14:10

Born and raised in Australia, great parents. Um, and uh I started, I mean, I was working at McDonald's, I was unloading shipping containers, I was doing a bit of construction, demolition work whenever I could, and I realized I don't want to work with my hands. Like, I don't want to do this for the rest of my life, like my parents had to, like my grandparents had to, and so on and so on.

George Stroumboulis 14:33

What did your parents do in Australia?

George Moulos 14:34

Uh my dad worked in a factory, and my mum uh worked at the airport and worked uh cutting lawns and gardening, like tough jobs. And I'm like, I don't want I don't want this to be the rest of my life. And that's when I got into like reading self-development books. I also I grew up, I was born in 1998, so I grew up in the social network, you gotta hustle, Gary V, all this shit who eventually became one of my clients, which was crazy. Gary V, okay. So like I grew up in this internet hustle phase of the internet, and I was like, well, this sounds like a solution to all my problems, so I'm gonna look into it. And yeah, and then I just like through like osmosis, I moved from like playing video games online to like starting Facebook groups for students. I was like, well, this, you know, I'm just gonna create content. This is kind of a thing that's happening, and then I slowly monetized that for affiliate marketing and then sold those Facebook pages, and then I started to network with other people in the digital marketing space in Australia. So I was selling Instagram pages, YouTube pages, domains started to be my main thing. Then anyone who wanted to buy came to me, or anyone who wanted to sell came to me. And then eventually became then I started a marketing agency. What age are you there now? Marketing agency. Yeah, so marketing agency started like 13, 14. Oh, jeez. But it wasn't really a business that could be sold until like I was like 19 because I didn't have a niche, and then I focused on real estate agents, and then I started a uh digital product business, um, like basically notes for like the best the students who achieve the best results in the HSE, which is the uh New South Wales, the Australian uh school system. Okay, we would get them to write up notes, we'd format them nicely, slap a logo on it, and we'd sell it for 10 bucks.

George Stroumboulis 16:19

Oh, okay.

George Moulos 16:20

And it was just a PDF. Like class notes. Yeah. So if you missed it, you buy it online. Yeah, okay, yeah, yeah. And that wasn't a thing. You just even I'm not I'm 27, but like we bought textbooks and we write the notes from class.

George Stroumboulis 16:30

Yeah.

George Moulos 16:30

But the thing is, I'm a fucking idiot. What the fuck? I don't want my notes. Yeah, I want the best students' notes. I don't want to buy $700 textbooks and write my stupid notes. Yeah. I want the best notes. Just give me notes. I'm not gonna study. I'm just gonna memorize. And then I did that uh during the last year of high school, towards the end of the last year of high school, and then I sold that. And then the market agency was ticking along for a couple more years, and then I then I traveled. I'm like, I've always been trading, buying and selling businesses online under this, you know, domain e-commerce brokers. I'm like, this is never gonna go anywhere, the market agency is never gonna go anywhere, and this and this and this. I was just doing too many things. I'm like, let me just do e-commerce brokers. That's when I doubled down on that.

George Stroumboulis 17:09

What did you do with the agency? Sold. Sold everything. So, just really quick, how did you even know at 1819 how to even go and sell it? Like, how did how do you like what sparked that?

George Moulos 17:20

I always I always knew that you could sell any online business just because I was always selling domains and stuff.

George Stroumboulis 17:24

Okay.

How Online Business Deals Work

George Moulos 17:25

And I knew just the network of like agency owners, and everyone had a bloody marketing agency back then. Okay. Now it's a bit more consolidated. I mean, we sell them more than any other sort of business these days, but yeah, I just knew that you know I have a list of clients that want that have our services, and I could sell that to another competitor and sold that. And like I knew I solved the problem for in the in the um digital product space. I'm like, well, why don't you buy your tutoring company? Buy it. And Facebook groups, like I sold them to universities, tutoring companies, club promoters. I'm like, anyone who can monetize this the same way or another way can buy it. And that's still the same principles of how we sell businesses now. But yeah, and then naturally, I just like I just double down on e-commerce brokers, built it into a proper business, and the business structure has changed over time, but that's what is still the core.

George Stroumboulis 18:21

So cool, yeah. So so right now, from your business, you could work anywhere in the world. Yeah, doesn't matter. And then e-commerce broker, you you go out to the market, you find businesses that want to be sold.

George Moulos 18:32

No, they come to me.

George Stroumboulis 18:33

They come to you. So now you built a big enough reputation, right? Yeah, they come to you and say, hey, we want to exit this. What's that cycle look like? I'm just curious.

George Moulos 18:41

Uh no, for sure. So 90% of our sellers come from word of mouth, which is great. And because we used to sell small businesses, but now we only sell multi-million dollar businesses a lot of like most of the time. Like revenue-wise, multi-million dollar valuation-wise.

George Stroumboulis 18:57

Oh, okay.

George Moulos 18:58

And so let's say you know, we have a listing now, um, 1.5 mil net profit agency, and multiples are something like three to five, more like three to four times the trillion 12 months, months net profit, and we're selling it, I don't know, somewhere like six, six and a half, something or seven. It's a high valuation. But uh, we go out, we list it on our website, we put it out on our email list, we put it through through our uh co-broker marketplaces, co-brokerages as well. So 50 odd thousand people will see it. These are people who are vetted, sign in DAs, shown proof of funds, right? And then we'll have calls, broker buyer calls, and broker buyer seller calls, then we'll have offers, and then we'll go into LOIs, then we'll go to APIs, and we'll sell.

George Stroumboulis 19:43

And then we're talking about. What's a cycle though? Like from the minute that agency comes to you and says, George, I want you to sell this, what's your typical sales cycle?

George Moulos 19:52

Something like three to four months is our average. Yeah. So it's super quick compared to brick and mortar standard businesses. Yeah, it's reasonably quick. On the buy side, probably the same. Same. Yeah, it's pretty quick.

George Stroumboulis 20:03

And like an agency, I'm so curious on like uh they do one and a half million profit, right? And they could get a three, four multiple. Is that an agency that's just virtual? Like there's no one behind there that you're talking to?

George Moulos 20:16

No, no, no, yeah. I mean, this company's super lean, but it still has five employees. Okay. Um, the agency we saw last year had 25, 30. So like there, I mean, there's no office. Yeah, they're all remote, but uh, there's still people behind them. A lot of the Shopify businesses and Amazon businesses are much more lean. Yeah. But um, yeah, there's I don't think I've ever sold a business with an office.

George Stroumboulis 20:39

So, how many talk to me about like getting burn stories where something you go through the vetting, like red flags for people to look at?

George Moulos 20:46

Sure. I mean, look, our buy-side service is pretty much all about that. We just we're there to make to source, of course, and negotiate, but also to throw away businesses and leads that are just red flags. Okay. We've gone down the whole like 30, 60 days of due diligence just to find that um, you know, sellers actively hiding information, and then we're like, we're out, you know. For us, we'd much rather cut our losses than have our sellers have our buyers buy something that is a dud. Yeah, exactly. I mean, we've never had a bad review in 15 years, and that's I don't know that for me, that tells me, well, I mean, because I'll I'll also doubt, like, you know, is this the thing I should be doing? Is this the main business or should I be focusing on anything else? I'm like, we have hundreds of written reviews, we have 20, 30 odd video testimonials on our website. Everyone and people are keep referring to us, so we must be doing something wrong.

George Stroumboulis 21:44

Clearly you're great at uh that yeah.

George Moulos 21:46

I I I I my my friend who works at one of our competitors said, You might not like this, but you're the number one business broker by volume, single individual in the industry for the last three years.

George Stroumboulis 21:57

Well, when you're saying industry, you're talking global. Like international industry. That's insane. And most of these deals are happening in North America.

George Moulos 22:05

Yes, United States for sure. It has like 95% of the market. But like there are other brokerages, there are other marketplaces, but no individual broker sells the volume of and buys or sells the volume of businesses that I do. The the number two is my friend who's also Greek and lives in Greece. Oh, and he works at a marketplace where there's like it's not he doesn't own it, but he works there. So it's one of those things where I mean I did I did this stuff since I was a kid. I've never known a normal job, like a nine to five office job. I've grown with the market and I've also stayed around the longest. There's my competitors uh 50 and 60 years old, but they've moved out, they've retired, they've they've stepped back as a founder of their brokerage. But for me, it's my bread and butter. I know this stuff better than anyone just because I've been doing it so long.

AI, Moats, And A Non-Transferable Business

George Stroumboulis 22:52

You've been doing it so long. Where's it gonna be? You've been doing it 15 years. In 15 years from now, yeah. What trends are you seeing? Is AI affecting it in any way?

George Moulos 23:00

AI is affecting on in terms of agencies, agencies must be using AI to some degree within their businesses. It's just a must. Yeah. Shopify and Amazon a bit less, but still like for images and and copy and so on, a bit. Not transformational. Okay. Yeah, for brokerages themselves and marketplaces, it's not replacing any jobs so far. At the end of the day, the same reason people want to use an individual broker like me as opposed to a marketplace is the same reason there will probably still be a job for me in 50 years. The same reason, I mean, I I'm a low-level investment banker, basically, for online businesses. And most people who have successful businesses are 35 plus, and 35 plus people want to talk to a person. Yes. For for better or worse, they want to speak to a person that they're going to speak to from from the start to the end. They want them to speak fluent English, and they want them to be a good negotiating. That's not going to change in my lifetime. So, yeah, I for me, uh, I don't get too worried about shifts. I think in 50 odd years. I mean, for me, I know that I'll I'll probably always have this business because it's never not gonna not make sense to make six-figure commissions on a deal just putting two people together. Yeah, um, and number two, it is my business is non-transferable because I'm the business. You are the as much as I've built out all these automations in my team, it's me at the end of the day, which means it's there's great defensibility, but also there's no transferability. So yeah. Which is great though, but it if you keep building and doing what you're doing and you're investing and doing as you're going, yeah, for me, it's it's uh, you know, to sell a business fundamentally the business at a price that you'll that you find acceptable, the business needs to be more valuable to someone else than it is to you. No, this business is my business, is not more valuable to anybody else in the world than it is in my hands.

George Stroumboulis 24:59

Right.

George Moulos 24:59

Um, which gives me the liberty to do other businesses and ventures um because it doesn't take up a tenth of my time. Yep. Uh so it gives me this, the the flexibility. And I mean it's a gift. I thought it was a curse because the business was not successful for many years. Um, but now it's this great gift that gives me the the uh time and freedom to pursue comedy, pursue other Malachias, walking across the country, whatever bullshit I'm I'm finding interesting. It's uh gives me that liberty and it finances that for me. And look, like at the end of the day, for me, I do love business, I do love growing operations and making customers happy with uh selling their business. I mean, that's a huge life event for most people up there with like getting married. Yeah, of course. Um, but at the same time, for me, it affords me a very just to be happy in Greece, to if I could just get a place in the country in Greece with some olive trees, I'm yeah, a part of Wi-Fi. Good Wi-Fi, yeah. A good part of me is like, that's all I need. And it gives me that. So I'm like very grateful for for what it has become.

George Stroumboulis 26:12

Yeah, okay.

George Moulos 26:12

Yeah.

George Stroumboulis 26:13

Can you apply that to brick and mortar though? Like businesses if you wanted to? Like if a buddy, like is it a totally different animal?

George Moulos 26:21

It is. Um, we we've helped sell some brick and mortar businesses. So the upper end of our valuation for buying and selling is like 50 mil. We've sold a 72 mil, we helped sell 72 mil business, but after that, it's just investment bankers.

George Stroumboulis 26:36

Yeah.

George Moulos 26:37

And although they have a lot of deficiencies in the online business world, no one's gonna come to George and Muloss and e-commerce brokers over JP Morgan. It's just not gonna happen right now. Um, unless you come through word of mouth, like that 72 mil deal did. And also, a lot of people who've come to us to sell their business, have gone to investment bankers first, they failed, then they came to us and we got the job done. That being said, um what was the question?

George Stroumboulis 27:03

Just in general, like applying it to a business. Like if you have a friend who brick and mortar, yeah.

George Moulos 27:07

Yeah, the brick and mortar business broker world is like huge. It is, yeah. It's like the online MA world might like total of the top five brokerages, including Flipper, Empire Flippers, Website Brokers, uh, Website Closers, Qui Light, and myself, we might do buy and sell side, maybe a billion dollars in volume. The top five actors in uh brick and mortar, they're gotta be doing 50, 100 billion. Right, right. Like it's insane.

George Stroumboulis 27:38

It's insane.

The Ultra Marathon View Of Success

George Moulos 27:39

And that's just not even going beyond a valuation of 100 mil. Beyond that, uh investment banking, it's it's we're talking hundreds of billions of dollars, trillions, if if not. Um I think the only reason a kid, because I was a kid when I started, a kid with no degree can get into and no connections, can could get into this industry, is because I came through being a seller and a buyer of businesses uh when the industry started. I've seen young guys trying to get into online business brokering and left after a couple months or years because you make no money at the start for years, for a lot of years. I was okay with that, and I was poor for a long time, but I was like, well, it it will it was the gamble. I was delusional, to be honest, and there was no proof that it was gonna work. But I I went through those three to five years, and my friends will know like I was the guy in the friend group that never had any money. Yep, I just didn't go places and do stuff because I had no money, and then after like, and then one year they just changed, things just started to work, and um you put in the time though, right?

George Stroumboulis 28:43

Which is a huge lesson in anything. People just want that quick yeah. I I I did this for six months or a year, I should have it.

George Moulos 28:51

For me, I I tell like I don't do mentoring at all, but the one friend of mine who's a couple years younger who I did mentor him with with good friends, I told him this is not a sprint, this is not a marathon, this is a fucking ultra marathon. Yeah, the dopamine doesn't come pretty much ever. And in you'll get paid eventually in quantities that will blow your mind, but you'll never get the recognition because that recognition from doesn't will never come. Yeah. Because you're not recognition is the game of a nine to five job, salary, career. You get you don't get uh pat on the back for making money in your business because you're not gonna tell anyone about it. Exactly.

George Stroumboulis 29:30

Um and you're at the top of your own mountain, so who's patting your back?

George Moulos 29:33

Yeah, no one's gonna say, George, congratulations, you're the number one business broker in the world. Because no one even knows what the hell on online business worker is. It's not even a thing, right? But you do get money, and that gives you freedom. Yeah, so then it's just for me, it's worth it. But yeah, I mean, it's uh it's one of those crazy things that um I would have been seven, eight years into the game before I saw it enough money to compare to if I went to university and became an MA investment banker. Yes, and then it made sense, but you gotta be delusional. Like I look back on some of the deals I believed in, I'm like, you fuck, this is stupid. This is insane to believe that this is gonna work. But lucky I was delusional. I wouldn't believe myself now.

George Stroumboulis 30:11

That's incredible though, but it's giving you the freedom, right? Yeah, I get anywhere from one to three emails a day, my work email, and just like, hey, we saw this press release here, and you guys were. And I just feel like I wouldn't even know where to start. Like, because mine's, you know, we have warehouses, we have factories, all this stuff. But it's like that constant. So to be able to be in a position where people are coming to you is a big deal. Because when you're on the receiving end of that communication, you're like, what can they do? What do they bring to the table? Is this a scam? Like, there's so much to filter through.

George Moulos 30:44

And for me, I cancel more calendarly bookings than I take. And for me, I mean, my business really shifted because I used to sell uh 50 to 100k valuations businesses, like 100 of them a year. Now we sell max 20. And that's gone down every year, but we make more money every year. Because you're picking and choosing, you're just like we're not doing this, and we'll refer them to our competitors. We're like, take it, we didn't we didn't give a shit. Right. Send us a referral commissions if you want. I would rather just work with amazing people. And our buy side went from like 10% of our business to almost 60% in 2025. Because we're just instead of having buys buying some 100k stores, we're having family offices buy like seven businesses a year, and that's one client to manage. And I used to think that I don't know, I was too young, I'm not a white guy, I'm not American, whatever bullshit excuse. I didn't go to university. I put like, especially I have like three family offices in Texas that are old school white dudes, man. We get along like a house on fire. Oh, like you do your job well, and that's all we give a shit about. Yeah. And for me, you just service the heck out of them, right? Just exactly. And you know, we've had clients, you know, come in and say, no, we want to buy 50k stores, 100k stores, or we want to sell this, you know, business that's dying. We it's been around for six months and it's it's a dropshipping market. Yeah, I'm just like, that's not my business anymore. We used to do that, we'd rather refer you to focus on quality clients who care about building relationships over the long term, and that's just work for us over the long term as well.

Opportunity On The Internet For Young People

George Stroumboulis 32:13

Good for you, man. So, do people like, are you when you had your team, people who want to get into the space, like advice? Everyone wants that quick dollar, career. Like, what advice do you have for someone who's 18, 20, 22 in general, just starting a career with whatever they may be, right? And then wanting to even get into this space?

George Moulos 32:35

Look, I would say if you want to be an online business broker, forget about it because it's it's over. Like there was a growth period, then there was a consolidation period, and now there's a period of like even the big plays of some big players are failing. So, unless you have a business model that cannot uh die. Like my business model cannot die because I'll stick around unprofitably for 10 years. I don't give a shit.

George Stroumboulis 33:00

And low overhead, like you could, yeah.

George Moulos 33:02

Exactly. Yeah, so like now there's like five players. There used to be six or seven big players, now it's five. It's the same five that started this whole thing. So, like, we're not changing. And anyone who's come into the industry for the last 10 years has left. Okay. So like the those top five have stayed in, one because of startup funding, which is stupid money, another one because they run a proper type ship. Uh, the other two brokerages make sense because of sheer volume and their business model, and then me, because like it's just me, low overhead. But more generally, to answer your question on like if someone wants to become an online business entrepreneur, traveling the world, hustle guy, I think that e-com and online money is the best career to have. And if you're a young person who speaks some English, you don't even need to speak English. But if you're a young person who has access to the internet, this is the greatest opportunity in human history to start an online business and work anywhere, leverage making American money into whatever country you're in. It's never been easier to like when I went to school, I had a flip phone. I'm young, I had a flip phone, dude, that had no internet.

George Stroumboulis 34:11

And you were born in 1998.

George Moulos 34:12

When I hear that, I'm like, are you kidding me, man? That's so when I started in high school, I had a flip phone, a voter phone flip phone, and I ended it with like a phone with the internet that was running a business on. Right. So like you can really uh start any business you want, and a lot of the processes are the same. Like your hustle gurus that you watch now won't be the same as I watched, like Gary Vee and stuff when I started. But like you gotta be a sponge to consume, read the books, consume the content, what's hot right now, and then like get deep in learning, find your mentors, start taking action on creating those businesses, and then go like walk through a desert of shitty business ideas that you create and fail at, and then slowly iterate and see what actually works, and then stick to that, and then 10 years later you you'll probably succeed. But it's I mean, you'll probably be more, you'll probably reach success faster than I did if you learn from uh you know my lessons or anyone else's lessons. But yeah, like the one kid who I probably probably properly mentored and he's done great, Gayel, who did the March Across Greece with me and he did all the behind the scenes of it. Um he's he's 22 now, and he started an agency focused around video content and running ads, and he's killing it. And he's killing it. He used to work at Wiz Air, he used to serve peanuts on uh on flights, and now he's doing like 10 grand a month.

George Stroumboulis 35:36

So, like but he won a lottery in you taking him under his wing, right? And teaching him and showing him.

Finding Mentors Through Pure Luck

George Moulos 35:41

Yeah, I I think it's it's it goes two ways. Like when I was 15 and I was had my Facebook groups and I was calling up tutoring companies to do affiliate marketing. I I've I chased up 20 odd tutoring companies. One guy picked up, and he's been my mentor for the next 12 years. Uh my own my other mentor, I was at a club talking to girls, and his assistant was talking to a girl I wanted to talk to, and then I ended up talking to him, and then I met his like yeah, same with Gael. He I was dating a Wizaire flight attendant, and she's like, Come to this bar where all the workers are there, and then he's there, and we ended up talking. So, like the theme is women here.

George Stroumboulis 36:19

If you want to find a mentor, yeah, go after the same women. And this is coming from someone who got Forbes 30 under 30 here in Greece, which is a big deal. Is it? Yeah. In Greece? Why not? Nah, it's not the same as America. Okay, well, America, but but like, yeah, America's a big deal as well. But Greece, like, let's not diminish, like, there's a lot of change happening here.

George Moulos 36:40

Yeah, it's getting look, it's getting there. I think the bar is definitely lower than any other country, pretty much. But but I feel like you're diminishing it, and I get it, right? But also the Forbes stay down to 30. It's like a 50-50 chance someone someone's gone to prison on this list. These days, like, there was a new person I saw today who went to prison for fraud, and they're on the Forbes 30 out of 30. And they're on the 30. I was thinking about it. I'm gonna take this shit off my Instagram. I even know I have it anymore.

George Stroumboulis 37:04

But like, yeah. Shots fired to Forbes uh Greece.

George Moulos 37:08

Well, look, like, let's be honest, let's call a uh a pair of pair. Uh Forbes 30 under 30, like most awards, are a mechanism to promote a magazine through the participants' social media or general notoriety, which is a fake thing. The Forbes 30 under 30 is a made-up thing, it didn't exist 100 years ago because it's it's not a real thing. So, like, let's say I get the Forbes 30 under 30. I advertise it, and inadvertently I'm advertising Forbes, which is licensed by capital.gr, and I've just advertised for free. Right. And and I'm thinking it's a pleasure for me to do it for them. That's ridiculous.

George Stroumboulis 37:48

Right, right, right. Crazy. But but there is clout that comes with it too, right? When you look at the fickle side of it's it's it's social proof, for better or for worse.

Why Forbes Awards Feel Hollow

George Moulos 37:57

Right. I always say, like, I don't believe in it. If I if someone says to me, Oh, I'm a Forbes only under 30, you should work with me. I'm like, I don't give a fuck. I'm more concerned now. I'm gonna venture even harder. I think that uh people who live in the nine to five business world will see Forbes and they'll see some credibility. Yes. And there's a bit of, okay, I get that. I never really believed in that. And going through the experience of going through the Forbes 30 under 30 thing, I trust that even less. Yep. Um, there are awards out there that I respect, but I mean, unfortunately, Forbes doesn't pick great winners. And what's Forbes under 30 under 30? It's like, this is potential. Sure. Potential for great things, infamous or famous. Right. You know what I'm saying? Yeah, yeah, yeah. Like it's so 50-50, it's ridiculous. Yeah. So I don't know. I I look at that and I'm like, eh.

George Stroumboulis 38:52

I don't know, man. We're scrapping it from the bio, right? Yeah, I think I have it. It's kind of like uh there's the ink 50, the ink 100, the ink 5000. I think it's got up to like ink 1000. I started a business and we haven't made any money. There you go. But if I showed 5% increase year over year, we're gonna give you the ink 10,000. So it is a self-promotion thing, but again, you clearly know what you're talking about in the space. So from a business standpoint, you're successful here. That's giving you the time, the money to be able to pursue passions, which is huge. It's great. You unlock that in your late 20s, no, it's huge. So then you come to Greece and you're here, you're making your money. Like, all right, what do I do to make me happy? Right? Because I feel like if you weren't doing this other stuff, you wouldn't be satisfied with just making money in your work, right?

Broke Moments And Money Discipline

George Moulos 39:41

No, 100%. And and I think I had like a quarter life crisis a couple of years ago. I was like, all I ever wanted to do when I was a kid was not be poor. I had one fucking crusade in my life. It's like, I want to not have to struggle and stress. And as soon as I got to a point in 2024, I was like, well, things are good, uh, but I'm not remotely satisfied or happy. And then I wanted to draw like a line in the sand between struggle, hustle, not be poor period phase, to like thriving and growing, I guess. And that's when I was like, okay, let's try some new stuff. I try the content stuff.

George Stroumboulis 40:20

And really quick, George, what was your worst time financially where you were kind of like talk about that? Because right now you are by your own measure as well, you're successful now. Financially, you're covered. Yeah, like you're good. There's no like, hey, I may be on the street tomorrow. Yeah, no, I'm not, I'm not worried about that anymore.

George Moulos 40:39

But what was your worst time? Well, yeah, I I think I've been because I'm delusional, I was maybe still am, definitely am. Uh delusional and I was poor at managing my finances, and I would was willing to live and on nothing and risk everything. I got broke, I was broke many times. Like the first time is when I I left home when I was 17 and I lived in my car for a couple weeks. Um and then I crashed my car and I lost my license. Oh shit.

George Stroumboulis 41:13

And your home at the same time? You crashed your car, which was your home.

George Moulos 41:17

Yeah, exactly. Exactly. And then uh had to get that fixed, and then I sold it, and I was on the streets for three nights. Um in Sydney? In Sydney. Uh and then that was like that was like beginners broke. That was like, I don't know, I wouldn't call it traumatic. I think it's an overused word. That was like it was a it was a lesson to learn.

George Stroumboulis 41:42

But what hold on, three days, so the car alone, but then three days on the street, so not fighting with your parents, whatever, you didn't want to go home. Where do you go three days? Like what like what does that even look like when you're like, I had a home, and now I'm three, where do you even go?

George Moulos 41:59

In Sydney's pretty easy, to be honest. You can I could you could catch a train from Crenala, which is kind of where I lived, and it goes around the whole city for like three hours at Tibondi, and catch it back. You just chill it. And I mean, I just stayed at uh like Starbucks and stuff, pretending to work on my laptop and whatever libraries, libraries in in Sydney are great. And then at night time, like I just have my backpack and I just pretend like I'm sleeping on the beach. I was like, I'm hungover, dude. I'm just I'm everyone's like yelling and screaming. I'm trying to save my fucking is bad. Shit. And like, I don't know, it was it was it was more like uh it wasn't homeless. I think that's uh not the phrase I'd use, I'd use the phrase uh poor planning. I think it's more than anything. I could have avoided it uh if I wasn't so proud and I wasn't so stubborn, uh, but also I wouldn't have become who I was if I went back. That was like lifestyle got fucked up bad. When it really got when I was in the biggest hole, like I was negative like 20k, 25k, was only a couple years ago, and I just doubled down on my business, and I I got robbed three times in one year, once in Mexico, once in Barcelona, once in Cyprus, and like I was just everything went bad. It was COVID, so things were just like dramatic in every in good and bad. But yeah, just uh that's when I slowly made it, made lifestyle changes uh and business structure changes. I went from selling 100 businesses a year to like 20 to 30. I was like, well, I'm not gonna, you know, sell these small ones, so there was a dip, and things slowly came back. But um, yeah, at some point, you know, I've just said like I don't need to, it's like feast and famine, doesn't need to be like that anymore.

George Stroumboulis 43:38

Yeah, yeah. Um, but yeah, those were like what do you do with money now? Like to like your respect towards actual money. What what's changed? You said before, like you weren't good with money. What's changed now?

George Moulos 43:49

Yeah, well, now I'm much more uh I'm I'm just acting like an adult, I guess. Like I'm investing in in property, I'm investing properly, um, in uh Just in general, like I've gone from someone who just sees money as this thing that stays in the bank and I spend to it's an investment. And like I've and I I also am very particular about the way I compare an a life of entrepreneurship as opposed to a life living in Australia with a job, with a superannuation, which is like a um 401k. Like there's no four, there's not half a mil waiting for me when I turn 65. I've got to make that as an entrepreneur. So like I've got to build something here properly to even compare to even the normal success I would have as a normal 905 worker. And then if I want this to be a better option than that, I've got to do even better than that. So it was like uh slap in the face because the whole hustle internet digital nomad thing sounds really great. And it sounds like you could do it within three, four months. But like if you want this, and I always see it as like being a pirate. If you want pirating and being a bandito and uh and like uh cowboy to be a long-term thing, you better like get really smart about it because sure you're free, which is I think the correlation to those things. Yeah, but if you want to be free for a long time, you better build something that's gonna last. Um, and I see with my clients, like a lot of people who sell online businesses, young guys, they sell it, they buy the Lambert, they go to Dubai. Five years later, they're like, I want to go back home. And I've spent all my money. Yeah.

George Stroumboulis 45:23

And I'm like, yeah, well, like you last five years, exactly, you know.

George Moulos 45:27

So there's definitely a maturing in the space. And I think the only reason I've learned anything is because of history. I'm like, there's lifetimes, there's you gotta have longevity and stuff. Yeah, yeah. So yeah.

George Stroumboulis 45:40

So just to wrap up the business side, because that's incredible. Have you missed out or do you miss it at all? Not having that daily interaction, like being a nomad, right? And going here and doing that. It's the digital world. And then there's elements of the nine to five or having an office with some people. Like, and again, I I suffer with that because we have remote offices, and then my home office in Newport Beach, it's like I don't have that team of 30 people next to me where you bounce ideas. There's pros and cons, right? Inefficiencies and everything. But do you feel like you've missed out on that element?

George Moulos 46:13

To be honest, I don't feel like I missed out on anything. Um, I asked myself that because I always compare. You know, I inevitably compare to other people my age and other people who are more successful, entrepreneurs more successful. Um, I think that I, if I didn't experience anything, it was like university and college. Like that sounds like fun and learning. But if I had an option to have traveled to 50 countries and built multiple businesses and met amazing entrepreneurs and you know, non-entrepreneurs and normal people and cultures between 17 and 27, I would always choose this a hundred times over. If I was going to be a lawyer or a doctor or something that requires college, sure. But like I value freedom over everything. And uh that's just uh non-negotiable for me. And money gives you that. Money on the internet gives you that. So there was never really even. And I asked myself this when I finished high school, I was like, am I going to do like investment banking or am I going to do entrepreneurship? And I was like, weighing it up. I'm like, why am I even pretending I'm weighing? I know what I'm gonna do. I'm I'm out of here. You knew that, yeah.

The Guinness Record Across Greece

George Stroumboulis 47:19

You knew that. Yeah, I want to talk about the comedy side, but talk to me about the Guinness World Record.

George Moulos 47:24

Sure.

George Stroumboulis 47:24

How that even came to be. Because you you've always been uh fitness, right? The Australian culture has that, but like swimming, you were a big swimmer. Uh, I read somewhere, yeah. Uh, running, marathons, all this stuff. And then you come to Greece, and then like what was the thought process? First, explain what your record is. Sure, sure. And then let's walk through that because it's pretty remarkable.

George Moulos 47:46

I'll give you the timeline. So when I was a kid, uh my mom took me to swimming training like every weekday since I was like seven until like 16. So like she drilled discipline into me. And Australia is a very like active country in swimming and so on. But my mom just drilled discipline into me. And then I went to like a private school with like a military arm tool with cadets and stuff. So like, although I hate authority, not I hate it, I disrespect authority, I knew that discipline was a great tool for getting shit done. So even though I went through this period of like, I don't want that, I was like, no, that's actually super valuable. And I think it was uh 2019 when I ran my first like quarter marathon, but it was trail in Australia. Yeah, it was like 40 degrees. I don't know what that is in Fahrenheit. Um hot. Uh I was like, okay, I like this challenge. You know just kept running. Five degrees, by the way.

George Stroumboulis 48:42

Minus 30 divided by two. It's the opposite, right times two add 30. Five degrees Fahrenheit? Sounds cold. Oh, uh, sorry, uh, that's Celsius. Okay, no. Bad conversion on my end. Yeah, it was hot. Yeah. Yeah, and uh that's when I read David Goggins. 110.

George Moulos 48:57

There we go. 110, there we go. Yeah. Um that's when that's when I read David Goggins in 2019, and then I'm just like, you slowly get, I think a lot of young dudes experience this where you're like, you want to be the toughest version of yourself, and there's only one way to find that by doing hard shit. Yeah, and so I went from doing uh quarter marathon to a half marathon to a full marathon to the Spartan like obstacle course races to two, three K swims, uh the Ocean Man swims, and then I did I were and then in 2024 I did like the the three Spartan obstacle course races. One the hardest one is a 21k. I did that in Andorra over the mountains, which was great fun. And then you get to a point where like, how hard can I push? How much can I push myself? And ultras are like, I don't know what the word is, you have to have like something really different. I don't say better because I don't necessarily think it's better. You have to have something really different about you, mentally or physically, or both, to be able to go past a certain number. And for me, even past 30k, like that's that's that's my week, like that's my energy expenditure for a week to go past 30k uh running. But I was in money with my mom and my and I and I heard some guy who ran across uh Africa, and I well, that's fucking crazy, you know, what the fuck? And I was thinking, how crazy, and money's the lowest point of mainland Greece. I'm like, how crazy would it be to run from the north to the south of Greece? Yeah, and I had spare time and uh bandwidth, let's say, in 2024, and I flirted with uh Gail, who I was kind of mentoring, a friend of mine too. He's Australian, he's Italian, he's Italian, okay, yeah. And he's like, that's fucking crazy. What the fuck? And then it kind of just fested in my brain for a bit, and then I did the all the Spartan races, I did a marathon that year. I did the Iron Man, which was super in uh marathon, yeah. Yeah, in marathon, wow, yeah, uh, which was super hard, and then it just slowly, and I like I said before, like I wanted like some like significant event in my life to draw a line in the sand. And on top of that, I wanted to test myself, I wanted a line in the sand, and I wanted to like I wanted to to experience and get all this shit out of my head, like a bunch of stuff, ex-girlfriends, uh whatever. I just wanted to like to reach the maximum of my brain. Because the maximum of your body, you'd be surprised. You can I after like 30, 40k, you're like, all right, my body's gone. But like your brain, you can really push yourself. And so, yeah, so then we started, we planned, and we started the whole uh Guinness World Record. We hired a van and we went up to Automeno, the most northerly town in Greece. Where's that? Ortomeno, it's like Alexeduropyl, but all the way to the north. Oh, where Bulgaria and Turkey and Greece meet.

George Stroumboulis 51:55

So that's the most, and then Mani all the way in the south. Okay.

George Moulos 51:59

So I walked and kilometer-wise. It's 1170, something like that. It worked out to be. And not a straight line down, right? Because Greece goes like this, yeah, and it's actually longer north to south than Germany or France. So it's like oh wow, it's a right angle basically. Yeah. With mountains. That's why it's so hard to invade Greece. And yeah, and then and the first seven days, I barely like remember because my brain was like, all right, we're gonna put all our resources into the repairing our body. And like my Gail saw it, and Gail knew me for a year, so he knew how I operated. And he's like, dude, you were not yourself. And like we made a video every day, but like I was so out of it. But like you were walking every day? Yeah, walking every day about 60 kilometers, yeah.

George Stroumboulis 52:42

60 and then how how many hours is that?

George Moulos 52:44

Like, what 13, 14 hours?

George Stroumboulis 52:46

Oh, geez, and then what, sleeping in a van every day?

George Moulos 52:48

Sleeping in a van, eating shitty food. Oh, shitty food as well. Yeah, because we're cooking, and because I couldn't be transported by a car at all over those 27 days.

George Stroumboulis 52:59

Because of Guinness books.

George Moulos 53:00

Because Guinness, hey, we talked about a bad uh award system, award uh platform, Guinness World Records, say what you want. You can't bullshit that place. Like I had I gave, you needed to give photos, videos, GPS coordinates, times three, three different ones. Like they are impossible to bullshit. So if someone gets a Guinness World Record, you best believe they did that shit. It's filtered, like it's there. Really? That was so much harder than getting than walking. Just I had like one watch, two watch, GPS on my phone, photos and videos of the whole thing, and they were still like, we don't believe you. I'm like, I actually did it, dude. No, you still don't believe me. So like they're they're definitely legit. I backed them. But um, yeah, yeah. First seven days it was like just continuously getting injured, and and then after seven days, my body was like, Hey, we're doing this. So my body was like, no more blisters, no more ankle, like my ankle's super swollen by days. Really?

George Stroumboulis 53:54

And just straight like walking, just walking, walking with a bit of running, yeah.

George Moulos 53:58

Um, but I I I found like dark days of the soul, I had dark days of the soul, like maybe three or four times. And all the demons that I wanted to sit down and have a chat with, I had my conversation with them.

George Stroumboulis 54:10

And did you underestimate the the the overall? Were you like, ah, I could do this? I'm walking.

George Moulos 54:16

No, I definitely, I think I overestimated. I would like a month or two before the the march, I was having like nightmares before like sleeping. I'm gonna be in the dark walking in the middle of fucking nowhere, and then sleeping in a car. Well, what the fuck? Like, I was like, this is gonna be crazy. Yeah, and the first thing I thought when I finished was like, I could have done that faster. No way, yeah. I was like, you know what? And you did it in 26 days, 26 days, 10 hours, uh, four hours, 10 minutes, somewhere. But you estimated 27, I think. I read somewhere. I thought I thought it was gonna be 30 days because I was also gonna detour to Athens. So I'm like, let's just do this Guinness World record, let's go straight down. But yeah, like uh inevitably, the like I was like, I could do this faster. I could have done this, I could have done that. That's like insane, dude. Yeah, it's it's it's what I don't know. I do I used to do this thing where like every time I traveled to a new place, as soon as I landed, whether it's night or day, I go for a run, like a long run, like 10, 20k. And I always did that first in my mind, I was like, I need to remind myself that I can do hard shit. And like this was like, I'm settling in Greece, but I want to remind myself that I am not tethered to this planet. I'm a lunatic and I'll do crazy shit. And like it's hard to no one can really understand how difficult it is unless they've done ultra marathon stuff like this. Like Dean Carnazus, yes, famous, like he did America, his shit's on my side. That's insane. And he's actually doing it fast, not slow like me. Uh, he can understand, but like, I don't know, there's something different, there's something, like I said, different about people who can do stuff like that. And it's not a brag, because I'm not saying it's better, maybe it's not, because it's very peculiar to want to do extremely difficult things, and I think you don't you're gonna meet very few people who understand that, and whether that's good or bad, I'm not sure. But yeah, for me, it was like something that needed to be done. I lost heaps of money on it, like not heaps of money, but I lost money on it.

George Stroumboulis 56:13

You know what I realize about you? You're never satisfied, yeah, yeah. And it sucks, right? Like, period, like, hey, you know what? Uh I walked across Greeks, I set a record, but there's this guy, Dean, that did the states. I'm not as good. But like it's a good thing, though, right? Like, you keep chasing, yeah. Could be a blessing and a curse at the same time.

George Moulos 56:33

A month after, by the way, just a fun story about Dean. I'm like, Ella, let's go for a run. Let's let's have a cafe because my knees were destroyed after the march across Greece. Where's he from, Dean? He's American. He's Greek American, born in America. Uh, and I've read his books growing up because he was like, he did the longest non-stop run of all time. He's he he he won the race across Death Valley the hardest race in the world more times than I'm I think almost anybody, any particular came top three or top five, more than anyone else. David Goggins came top three once and disqualified every other time. And that's these are guys I looked up to. And then I reached out to him after the march across Greece, or he saw one of my videos or whatever it was. He's like, I'm like, let's go for a cafe. He said, Yes. And I was dressed like this, yep. And he was dressed ready to run in Kivisia. I was like, come on. My knees, he goes, and we we ran across the mountains in Kivisia, and I'm wearing like fucking.

George Stroumboulis 57:26

Decked out, ready to go.

George Moulos 57:27

Yeah, and I was like, Well, I'm not gonna not run with a legend.

George Stroumboulis 57:30

With a legend, and I was like, So you ran, what'd you run in your boots?

George Moulos 57:33

You're like this shit, man. I was like, this guy's crazy.

George Stroumboulis 57:36

Well, I had to tarps off and just go, right?

George Moulos 57:38

Oh man, it was crazy, and my knees were destroyed. I had tendonitis and my ankles and my legs, but no, it's great.

Dark Days, Logistics, And Verification

George Stroumboulis 57:44

But uh the wear and tear, but go back to this run though. So you're you're going every day, it's 30 kilometers, you're doing 60. 60 every day, and then you were eating like shit. What shit? Like souvlakia, like cigarette and coffee?

George Moulos 57:58

So like I was burning like seven, eight thousand calories a day, or maybe a little bit less than that. But I was consuming, and I still lost like 10 kilos during this this uh race, uh the the march. So anytime I could any food I could get my hands on, I ate. So like Gail was was cooking two, three morning, like six, seven eggs in the morning with whatever we could find, and a dinner at a Estiatodio if we could find a restaurant if we could find one, lunch. Gail cooked whatever my like yes, we could find like just Gail's a superstar, huh? Oh I told him the other day, and it's true, like he he that's a Guinness World record in itself, too. He ran his business, helped me run my business. He fed me three, four times a day. He filmed a 10 to 15 minute YouTube video every day and an Instagram video every day. Drone, GoPro, proper Lumix camera, plus like, and he collected all the data and uploaded it all. Oh he had to he had to charge the solar battery that we were living off to like he had to shop, he had to wash the clothes. There's a theory there.

George Stroumboulis 59:00

Like was he posting in in real time as well? Was that you? Me and him. Were you just mentally spent every day?

George Moulos 59:06

Like just dying beyond. Like I like my my memory of some of these days is gone. I watched the video back, I'm like, nah, I don't remember that. Get out of saying that. No, like and it's it's fascinating how the mind will work when it's doing hard shit. All my mental energy went to my legs, right? All the resources just went to my legs. And Gail, like we got into a big fight. I never talked about this, but we got into a big, big fight. I don't know, maybe day eight or nine, just after Thessaloniki. We were parked under Olympus Summer just after Got Daddy Knee, and we we just got we both cracked the shits. And I was like, all right, let's have this argument. And we just like yelled at each other for like five minutes, and we're like, so we're finishing this fucking job, you're like, and then we didn't have a job.

George Stroumboulis 59:56

What was it about though?

George Moulos 59:57

Like what honestly, like stupid shit in the end. Stupid shit. We just had like our anxiety and stress was through the roof, of course, and then we just cracked, we're like, all right, let's get this job done, and then we had the best day of the next day. Yeah, you almost needed to just get that on the for the both of us, and like he's gone on to create a great business for himself, and don't forget, he's Italian Italian. He's driving a car in another country and doing all this stuff for speaking English non-stop. Two, three years ago he didn't speak any English.

George Stroumboulis 1:00:26

Like, he's a video. That's incredible, man. Incredible. What was the so you start in the north all the way down the money? What what was like the darkest time where you're like, oh my god, I I'm gonna quit this shit. Like, I'm done.

George Moulos 1:00:38

Yeah, I never thought about quitting uh because again, I have a delusional mindset, and so it never really crossed my brain. But there were days one day when I was crossing from Fisaloniki to Gaterini, there's this massive delta in between there. There's I think there's a literally a place called Delta there, but like there's a a motorway that goes through over the delta, and there's many little rivers because that whole area in ancient times was part of the Aegean Sea. Okay, that's why Pella, where Alexander the Great's from, was on the water, and I went there a couple months ago, but now it's inland. You're like, what sea are you talking about? But because all the silt from the river filled it up, now it's like just the normal land. No way. But there's all these tiny rivers, and you're not allowed to walk on the motorway because it's a motorway. Sure. Uh but there's a country road, uh, a uh farming road, and I walked on that, but I knew at some point I would have to hop onto the motorway, which is climbing over a barbed wire fence, and then illegally walk on the motorway, cross the bridge, cross the river, and then go back down. There are three of those. Or, and if I got caught by the police, I would have to go back to Thessaloniki, go 70 kilometers around, which is another. So that's one day wasted, two days, three days. I'm saving like three, four days by crossing over illegally.

George Stroumboulis 1:01:50

And nothing's illegal in Greece, though.

George Moulos 1:01:53

No, like, and so like the first motorway crossing, uh the first river, part of the motorway was under construction, and I just walked, I was pretending I was on the phone call. I'm walking. I said some constructors, I out and they're like, What's I'm like, oh no, I'm allowed to walk here. He's like, Oh, okay. Exactly. He's like, I says, Okay, don't worry, I'm gonna get off. Because okay, then I got off, walked the country road for a bit, then went on the neck on the next one, and I just sprinted across, which my legs sprinting was very difficult. The last one, I'm like, please, like, it's afternoon, I'm not going all the way back. And this was the like I walked, I think the longest day was like 65k. But like this day was the longest non-stop. I just didn't stop for 50 kilometers, not even a five-minute break, nothing. So I just wanted to get across this shit as fast as possible. And over this last bridge, I jumped over the barbed wire fence. I'm crossing the harbor and I'm just looking straight. And then I see that they have the uh the Odia, what's it called? The tolls. The tolls, yeah. I'm like, there's always cops there. Fuck. And a cop comes right next to me. I'm like, now look, goes, beep, I'm like, uh, I'm like, I'm like, what? Because what are you doing? I'm like, oh the police told me in Thessaloniki that I could do this because I'm doing a march across Greece. They're like, oh, ducks. I'm like, I'm gonna get off right away. All right, get off. I was like, oh fuck. In Australia, you would have been carted and forget about it, man. Forget about it. So that was that was concerning, but like the darkest day was between Argos and uh a little town called Rizes, those mountains, and it was pouring down rain, and I thought I would go through a shortcut, going on the railways, and then there's these massive railway bridges with no like real floor. I'm just on the beams, like stand by me in the rain, in the rain, and then I'm like, there's more mountains, and then more and then more, and I was like, this is like day 25. I'm like, I'm so spent, man. Like I can't. And then my friend, my friend came and visited me. Okay, we did an extra another 30k that day, too. Really? So there's a lot of moments where I'm just like, but honestly, I just locked out. I had no focus, my brain was just not there.

George Stroumboulis 1:03:59

What time of year was it?

George Moulos 1:04:01

It was November 5th to like December 3rd, something like that. So it's cold and rainy.

George Stroumboulis 1:04:08

Dude, it's just like Greece's terrain is just mountain after mountain after mountain. Right?

George Moulos 1:04:13

And you're winding up and winding down and the mountains, but like the first mountain, the the the uh the mountains in the north, what are they called? Uh Ropi Mountains. Yeah, that was the second day, like the first night at 2 a.m. we went to bed after the first day of walking, and we'll park just there in the forest. 2 a.m. we get a knock from the police. We're like, what? Like, you're gonna get molested here by and we're like, what? They're getting molested and robbed by refugees. I'm like, can you relax, dude? Yeah, because this you're on the literal trail where people go, we were like one kilometer from the Bulgarian border.

George Stroumboulis 1:04:51

So trafficking central?

George Moulos 1:04:52

Yeah, they're like, this is where they come. We thought you were a refugee, and then I look like a refugee. They're like, I look like a refugee. And we're like, oh, they're like, don't park, you're gonna get robbed and like stabbed. I'm like, relax there. Yeah, we we went back to sleep. The next day, I'm walking through the forest, and I just see mattresses, water bottles, fresh backpack shoes. I'm like, they had a point. That bad they they had a very good, it was lucky because it was winter, there's not that many uh crossings in winter, but like fresh footprints, I'm like, they were not wrong.

George Stroumboulis 1:05:25

That's crazy. Yeah. Has anyone ever done this since? No, no, no, no. And what was the closest like anyone's?

George Moulos 1:05:32

I think some guy, some American guy, went from Alexandropolis to Sparta or Athens. Um, but the thing is, like, because Guinness World Records makes it so they're so pedantic about you can't travel any in any other transport form, you need your get your your video, your photo, your GPS coordinates, all this stuff. It's much more than just doing the job. You need to have recording, you need to have a videographer, you need to have a van. Like, there's a lot of expenses. So it's not just having the will to do it or the strength to do it or the endurance to do it. You gotta have like extreme patience. And also the best part, three months later they send me the award, they put the wrong date on it. The record keeping company put the wrong date on the award. Who what did they put on it? They put 2024. Oh, sorry, they put 2025, so a year in the future. Could you use that to your advantage at all? I was like, and because you you gotta like Forbes, they're making money the whole time. Of course. So I have to pay for the award, the plaque to come. Yeah. So I paid a hundred bucks to get my plaque. They put the wrong down. I go, are you can you fucking send me the right one? What the fuck's come on? You're shitting me, right? They're like, oh, you didn't tell us. I'm like, didn't tell you. What? What do you mean? You would have believed me if I told you? Yeah. After all the like ridiculous. Two months later, the right one comes, and I'm just like, here's the award. Fuck it. I'm I'm so over it now.

George Stroumboulis 1:06:54

Yeah, but dude, that that one holds so much prestige, right? Like Guinness covers everything. Like that's they're legit, they're legit. Yeah. That's incredible. And then like the GPS tracking and all that. So, hey, I'm not gonna jump in the van and do five kilometers.

George Moulos 1:07:07

You couldn't honestly, if you tried to cheat, it would be near impossible to prove it. Um, and like we never even thought about cheating or anything because it would just be too difficult, right? It'd be way more difficult to cheat than to just do it. Than to do it, yeah. Yeah, so we're like, yeah, let's get the job done. It wasn't even a good idea.

George Stroumboulis 1:07:28

Go back to your so social presence, right? Yeah, you had said something before, like one of your posts got you tens of thousands of followers. When you finished this and you were holding a Guinness World Record, Greek media here will put anything on the news to go, what did Greek media like what was their reaction when you got this?

Fundraising For Greek Orphanages

George Moulos 1:07:44

When I started it, I was on ed, but and there was a lot of support. Like people came and visited me and walked with me for a little bit, but it wasn't anything massive. Like I've had much stupider series I've done get a lot more views, so it wasn't big at all. Okay. There was definitely a uh a bit of a bump here and there, like in in in uh interest, but we were raising money for Greek orphanages the whole time. Wow, okay, talk about that. Which was both my parents are orphans and and they're Greek, and uh I thought it was a good cause, and I worked with um uh the Greek America Foundation to raise money for Greek orphanages. Uh for you, man. We raised a thousand bucks just from my followers, yeah. And then uh George Logostetis from uh Libra Group, he's like, let's double that.

George Stroumboulis 1:08:29

George, that's all you did was double it? George could 100x that, you know. Could yeah, all of us could, but like uh bravo, that's amazing.

George Moulos 1:08:37

Yeah, yeah. So we put that money together and put it towards the Greek America Foundation, which, if not for anything else, like that's the only reason to get you know media attention for the march across Greece. Um, so yeah, that would that was good. That felt good.

George Stroumboulis 1:08:51

Who is George the one from Libra and his brothers Leon? Who's the one that did the the kindness tour? Yeah, Leon, yeah, yeah, yeah. And he went around across the states with like, okay, so that's Leon. Yeah, dude, that's incredible. That's and then all expenses were out of your pocket for this. Oh yeah. Yeah, okay.

George Moulos 1:09:06

It was not a profitable endeavor. No, no, but but long term it's it's incredible. For me, I always knew it was gonna be for for myself and for my own, for my for the mental game I was I'm playing in in my life. And uh yeah, it was also just like when I told you like when I go to a new city, I need to set the tone for for how I'm going to like set the tone for like I think the next like five, ten years for me. Like, we're doing crazy shit. Get used to it. Yeah, this is gonna be what it's gonna be like.

Stand-Up Comedy And Long-Term Practice

George Stroumboulis 1:09:35

Yeah. Did you do you want to tell the listeners how you had Tinder live feed and throw the while you're going down? Okay, so you push the limits. Talk to me about the comedy side of this.

George Moulos 1:09:45

Sure. So I started comedy in Barcelona in like 2020, late 2020, and I've been pretty consistent doing open mics and and some pro shows for the last five years. But hold on. So where you moved to Barcelona? Yeah, I live in Barcelona for a couple months every year since 2018, except for 2025. Yeah, I love Barcelona.

George Stroumboulis 1:10:08

Why like of all the countries, typically Spain, there the English is not really mainstream, like Italy's well, I dated a lot of Latinas in Australia.

George Moulos 1:10:17

Oh, okay. So I'm like, I love I love Spanish culture. I'm in I'm obsessed with like old bodega music, old Colombian, Venezuelan music. Um, when I went to Mexico, I loved it. I've been learning Spanish slowly over the years too. I love their culture, I think it fuses very well with Greek culture. Absolutely. It's such a warm uh uh culture. And um, Barcelona, I stumbled upon in 2018 and then I just kept going back. And they happened to have an English comedy club there, um, which made it super easy to just make friends and fill my time. And like anything, it became like a job, like it's fun.

George Stroumboulis 1:10:56

But that was your first time you've gone on an open mic ever in Barcelona. Yeah, okay. So, like you thought you were funny all these years, or you were funny?

George Moulos 1:11:03

Like, what made you say it wasn't even that? I never even uh remotely thought I was going to do stand-up until like a month. I was like, I saw some other comedians do it. I'm like, I could do that, right? They didn't seem that great at that, and you know what? I swear I could tell a story better than that. So it came from sheer arrogance and poor judgment, maybe. But uh, and then I went up and the first time wasn't excruciating, which is worse because the first time wasn't that bad, the next four times was excruciating. I was like, all right, let me stick at it, maybe. And then what was the audience though that wasn't great? American, no, me, I was the problem. It wasn't the audience, it's never the audience. Yeah, it's always like uh foreigners, it's rarely Catalan people uh in Barcelona, but um yeah, for me, I only really hit my stride with comedy or stride. I only really started to enjoy it. Would have been 2022, 23, years later. Yep. Uh when I did I it was a show in Kipselli, like in some he saw your backyard, and I think I just stopped trying to be like other comedians. I'm just like, look, I'm gonna do my like my story, which always is the story, you know, generally how it goes. Who are you trying to be though? Who was your oh I think a lot of comedians, and myself included, you're trying to be like the comedians you think are funny, right? And I was like, well, and I remember the set, it's the one where I'm like talking about being Greek Australian and traveling the world. People think I'm Arab and blah blah blah, and like all these very like true to me experiences. And then after that, it just became a little easier. Uh, and now it's just uh like going to the gym. Like we I do open mics two, three times a week. Oh wow, usually here when I'm focused. Um where's the scene here? Like we're we're bantu like all the all around. Like uh there's a show at nomads in in Monastiraki, there's a show Foca Negra in Kipselli, there's uh Badas, one of my favorite places to do it in Nels Cosmos, there's Ziggy English at uh in Bagrati. There's a bunch of different uh uh places you gotta keep an eye on it, but yeah, it's and then I mean whenever I travel, I just traveled through Eastern Europe now. I did shows in Poland, uh Romania, oh wow Budapest. Yeah, yeah.

George Stroumboulis 1:13:16

So wherever I go, you can also I also pick up gigs. That's incredible, dude. And this is all your extra. Like you're not doing this to make money, like this is a passion. Yeah, for sure, it's a passion.

George Moulos 1:13:26

I mean, I'd love to make money from it sometime at some point, but uh it's definitely because I enjoy it now. It's hard, but like that's the same reason I like running and going to the gym and stuff, because I think it's a meaningful thing to do. Right. And like on a core basis of like whenever I have a like a shitty night uh of comedy or I'm like not feeling up to it, I remember like people work all week, shitty jobs that they you most likely hate, like I've hated my past jobs, and then they put then they get a babysitter, they put aside all their other, you know, uh concerns, they go out with a friend, they organize, they go eat, they sit down, they say, let's be entertained. Yeah, if you can make them laugh after that shitty week, like come on, that's great. That is a great thing to put to put forward into the world. So yeah, and then you know, some people uh like rare times I'll be like, I'll lose faith a bit in comedy, and then you just take a bit, I take like a month or two off, and I come back, and it's a very like um it's for me, it's very much like the gym. It's just you know, this constant habit. And that's why like you mentioned you like Jerry Seinfeld. The man's a savage of discipline. Same with like Louis CK, like they just keep going after, they keep going out. And I'm in this, like the next 10 years of my comedy is just gonna be a slug. But it's maybe I'll be proper funny then. But like these 10 years is just putting my head down and continually doing open mics and doing bigger, slowly longer and bigger shows. So, like, don't expect anything special in the next 10 years, but 10 years from now, yeah, I hope I'll be doing something great. And guess what?

George Stroumboulis 1:15:05

In 10 years from now, George Moulos, overnight success in comedy, right? Like this overlay. Dude, that's incredible. Uh, in your shows, like what what what's your forte? What what usually works for you? Yeah, yeah.

George Moulos 1:15:17

For me, it's stories. Uh, I'll sometimes it's from like real things that have happened, sometimes it's like a tiny thing happened, and then I like blow it up into this exaggerated crazy thing. Um, can you give us an example of one? Yeah, so like one time I uh one time I was sitting down having a cafe in Copenhagen, it was my first day there, and I was on the phone with my mom, and I had all my bags with me, and I saw this old Arab guy on a bike, and he saw me and he saw my bags, then he like lit up and he stopped his bike, and he came over to me. He's like, Asalam alaikum. I'm like, and for me, I always get mistaken for other races, correct? But I'm not someone to say, no, my I'm Greek. I'm like, yeah, as salam alaikum, have a seat, sit down, and he's sitting there, and my mom's on the phone, so I'm making I want to make her laugh just by listening to this. I put my earpods out, she's listening, and he's like, he starts speaking Arabic. I'm just like, my brother, my Arabic isn't very good. Like, my boy, you will learn. I'm like, sure. And then he's talking about this and now I'm like eventually I'm like, I'm not Arabic, you know. He's like, What? He's like he's that's why he's like, come to the mosque. I'm like, Well, I'm not Muslim. He's what? I'm like, I'm Greek. He's like, oh. And then I'm like, what if I continued with this guy? Just bullshitting. And then, like, that's a five-minute bit. Yes, yeah, yeah. So like things evolve. So it's all life experiences, which is some of it is, yes, definitely. A lot of it's comes from like experience or like um if things happened in certain experiences. But yeah, a lot of it is sometimes it's just straight mile like yes.

Australia, America, And Identity

George Stroumboulis 1:16:52

Yeah, yeah. Sometimes it's which is we need that, man. Life is too serious. Like, you need that hundred percent. Really quick on uh uh Australia. You had mentioned that you never felt connected there, even though you were born and raised there, yeah. You never felt it. Like, what is it about Australia that just didn't click with you?

George Moulos 1:17:08

Yeah, good question. I think Australia is like the middle ground between Europe and America, where it's like Americans have a strong identity for themselves. You might be Greek American or Mexican American or whatever American, but you're proud to call yourself an American because America is a great idea, it's a great thing, it's a huge, big, great thing. Sometimes it's a mess, but it's a huge, great thing. It's a great thing to call yourself an American. And Australia doesn't really have that. Everyone's like, I'm a proud Aussie. What did Australia do? It's not a thing, like, I don't know, I never got it. Yep. Right? Uh my experience of like, I I had, you know, I like Australia, but like a lot of the time it's um the things that and as a Greek, you you obviously it's very easy to be a proud Greek. Every Greek's a proud Greek. Uh Australia, I don't know, as a kid, I never, I was always the Greek kid. And I was like, well, you know, it's Greeks and Aussies, it's the rest. It's like so I never felt super attached to Aussi culture. So leaving, I never really, and coming coming to Greece, I was like, I'm not leaving anything of high value, to be honest. Like when you go back to visit, you don't get that, like you don't like you're done. Yeah. Never. Yeah. Like for me, I grew up with American TV, American music, American culture, American YouTube, American business culture. I feel more American, especially because all the money I've made is from America than I do Australian. Right. I'm more proud to be, I'm a prouder American than I am Australian.

George Stroumboulis 1:18:37

I'm not American, you know? See, but I had that growing up in Canada, born and raised there. Yeah. And when I'm in Canada my whole life, it's like, oh, I'm Greek. Yeah. But I'm in Canada, right? With like all the Canadians. And then when you come here, I'm Canadian. Like for me growing up, it was like you always want to be from where you're not physically located. But this hit me last month I was in China for work. And I was uh last day, I had like two hours to kill before I go, and I went through the market in Hong Kong, grabbed some souvenirs for the kids. I started talking to the man that had the shop. Where are you from? And it hit me out of all these years, 44 years old, I'm like, fuck, what am I? Like, and my default was I'm Canadian. Even though I live in the States, I'm an American citizen, I have my Greek citizenship, and I have my Canadian, and my default was I'm Canadian. Goes, oh, what part of Canada do you live in? I'm like, no, no, I live in California. He goes, so so what are you? Guinez was telling me this. And it hit that. And I'm like, and I guess for me, it's like everyone's shitting on Canada. All my Canadians are shitting on Canada lately, and they're moving to the States, they're moving to Florida, they're moving. It's just it's a weird dynamic, this whole thing, like who are you and whatever. It's like I don't know where I'm going with this rant, but like I'm proud to be Greek, I'm proud to be Canadian. And honestly, like the States is the greatest place in the world. It really is.

George Moulos 1:19:57

I mean, like America wins. And like if you're going to be a if you're going to be a Western country, an Anglo-Saxon Western country that is all about opening the borders and bringing in immigrants, which is, you know, we all are, and you want to build off that off a meritocracy and capitalism, America's the place to be. Yeah. And also, like, if you can like I have more gratitude to America than Australia, because it's because of American culture that I have my freedom. Yeah. And American clients that have my freedom. At the same time, I live in Greece for the most part. And I haven't been to America in almost a year and a half now. But you know, you have to give props to the winner, and they're winning. Yeah. It is what it is. Uh, if they weren't winning, I wouldn't give props, but they are. And they've been winning for a little while now. Yes. Australia hasn't been. Canada hasn't been. I think at the end of, I think, you know, in three, four hundred years, when time passes, and we look back at this phase of history, it's the American age. America and Canada are basically like colonies of, or not colonies, I call them, like tributary states of America. Might as well be. 100%. It's American culture, just with a different accent.

George Stroumboulis 1:21:10

Canadians hate hearing that, but you're absolutely right. Canada is what it is. Geographically, we're there, we're influenced by their. That's why now I even crudge when I see political leaders coming out against America, and it's like, pump the brakes.

George Moulos 1:21:24

Like we Look it is, it is what it is. Like uh, I always compare it to like Nabatea, which is like Jordan now. It was uh its own country and its own its own right and own kingdom, but they paid tribute to Rome and the Roman Empire. That's how Australia and Canada, not so much the UK, but kind of is to America, and great because that works for us and it works for them. It's it's a winning uh equation, really. But um, and in my head, I'm like, where do I fit in? Because that's what's important to me. Yep. Uh it's like, well, if anything, I'm in the middle of these two worlds, and sometimes I'm translating Greek habits and culture to America and then maybe America back to Australia to Greece. But um, it's an interesting time. I don't know. I think um all people a lot of people, especially business people, are becoming less tied to one home country. Yep. And identity is always a fucking crazy thing, man. I mean, people in my generation more than ever, they don't know if they're a man or a woman anymore. So I'm here struggling to know if I'm Greek or Australian or American. Like we're all on our own little crusade of adventure, trying to find who we are. And um, I think it's just a bit easier for Americans to say American because that's a very wide net, but it's a very positive growth mindset type of like America is this place where you can be yourself, make money doing that, and have a family and be successful. Uh, and that's that's my mindset. So, like on a moral, moral like constitutional level, I'm like, yeah, yeah, that's okay.

Greece Beyond The Acropolis

George Stroumboulis 1:22:57

Yeah, this has been a great chat, man. It's just flowing. Uh, a couple more things I want to cover. I want to cover just the history aspect. Sure. Let's give the listener something like just related to Greece, to Athens, some some stuff like putting you on the spot. And then I just want to talk about actually living here, right? And some of the nuances because there's a lot of people that aren't Greek that are moving here. Uh, a lot of investment. There's a lot of money, a lot of Arab money, American money. Just kind of talk about that from your standpoint, too. But like give us give us some history putting you on the spot here. But like real related, we're sitting here, like Acropolis is right here, Olympic Zeus is right here, right? What's some stuff that people could learn from you?

George Moulos 1:23:36

Um aside from going to your channel. Yeah, look, for me, uh, a lot of my obsession and interest is in the stuff that's like not super obvious. It's like, yes, we have these, you know, huge temples here in front of us, but I think the most interesting part about Greek history is not golden age Greece or Classical Age Greece, Acropolis, Olympian Zeus, Hadrian rebuilding that. I find that way less fascinating than from like 330 AD, Constantine the Great founding, refounded Constantinople to 1453. Those are 1,100 odd years of like East Roman politicking and back and forth of borders that is so much more well documented, in-depth, interesting. Like you could make a whole TV series out of it, just the politicking of one era. It's so much more interesting. But the only reason we don't have this super awareness of East Roman Greek rule and history, and we're obsessed with, I don't know, 150 odd years of Greek history, is because we're in Athens is the capital of Greece, not even Thessaloniki or Patra, which are way more East Roman Byzantine than than Athens. Athens like is a refugee city. It did barely existed 150 years ago. If you look at pictures from 150 years ago, there was a couple of houses around the Acropolis, it was nothing.

George Stroumboulis 1:25:01

Isn't that crazy?

George Moulos 1:25:01

The photo is insane, and now it's four or five million people, it's mental. But like the real alternative would have been Constantinople, which is the East Roman city. Like, if we had, let's live in fantasy land for a little bit here, uh, that to as our capital, let's say 1922, things worked out, uh, we would be much more cognizant of the East Roman rule. But because this, and it's that's how that's how a nation nation builds, and that's why like histor historiography, super how you tell the story of history is super interesting, and which is a lot of I guess what I'm doing. I'm like telling a story of Greece through the eyes of a Greek Australian 27-year-old living in Greece in 2026, which is different to a Greek from 20 years ago, just a Greek, Greek. We all we're all telling these different stories, and I think uh I think a lot of Greeks are fucking sick of classical age Greeks. You think so? Oh my god. People, I think like we're so sick of the Acropolis, dude. Like it's awesome.

George Stroumboulis 1:26:01

Yes, physically it's beautiful, yeah.

George Moulos 1:26:03

Fantastic. The story behind it, it's it's phenomenal, but that is such a tiny, tiny tip of a huge iceberg of Greek history and culture that it's it's a shame. They're like, great, on to the next. Tell me about China or something. Like, it is so small, and it's it's not even as significant or as powerful as one Comnenian restoration, like 100 odd year period of East Roman rule. It's it's like a shame, to be honest. People come here, tourists come here, Greeks come here, and you tell them anything about like the 100 or 200 odd Greek origin East Roman Empress, they're like, I don't know what that is. Like your culture is based off like 95% East Roman rule, maybe two, three percent of ancient Greece. You're way more East Roman than you are uh ancient Greek. But when you're saying East Roman, you're talking about like occupation when you're saying No, no, East Roman is the East Roman Empire from 330, yeah, if not a bit earlier, but let's say 330 AD to 1453. So you're talking about 1100 years, yes, and like to put like historians see the end of uh the ancient world is when the East when Constantinople was conquered. 50 years after when Constantinople was conquered, the end of ancient Rome, the end of the ancient world, Columbus found America. Like that's one lifetime, right? You could have been in Constantinople seeing the Turks coming in, and then also been on the boat seeing America for the first time. Jeez. Mind fuck, right? It's crazy.

George Stroumboulis 1:27:40

When you put it like that, yeah, yeah.

George Moulos 1:27:42

And like all Greek Orthodoxy is Eastern Rome. And all that culture, all that architecture, all that art, all our writing, all our language, that's East Roman, right? People say Byzantine, but that's Western propaganda, East Roman. Really, it's just Roman.

George Stroumboulis 1:27:55

But um see where I struggle with, and I I don't know enough, like not even on your level. But when you hear East Rome and you're like, oh, modern Italy, Italians, that's it. Right. But but that's that's what you hear. And then the Roman Empire, like this is very important what you're saying.

George Moulos 1:28:12

Yeah, no, like the Greek influence and it's it's also back to identity. Like, as a Greek, to attach yourself in some way to the Acropolis, you're gonna have a hard time, buddy. Because like that shit is like, firstly, you can't track that shit that far, DNA or anything. Most of the Greeks, most of the people that were here in 150 years ago were Alvanites, and that's a whole you know uh wormhole of its own, getting into that, what an Alvanite is.

George Stroumboulis 1:28:40

Arvanitas, right? Yeah, yeah. They speak that language in my dad's village in Evia. Yeah. Arvanitica. Like it's a it's a dialect over there.

Tracing Family Roots Back Centuries

George Moulos 1:28:47

100%. And like the you know, you want to understand where you're from, right? And maybe because I didn't have grandparents growing up, they died. My parents were super young. I I had this like real desire to find out where I'm from. And I like like last week, and I went to these random ancient uh towers in uh Porto Yermano, just in the mountains. I went for uh like for shits and giggles. Like you wanted to go. I wanted to make a video, check it out. Um, I really have a curiosity about that, and like I think any Greek, especially diaspora Greeks, they want to understand and know where they're coming from, really. And for me, I wrote, I wrote, I researched and got a genealogist and uh uh person who makes like a family trees and so on uh to make a full 400-page book of and I'm lucky because I'm from Kithira, and my my yeah, one of my is from uh Rychia, which is near Monivasia, and beautiful spots, killer spots, and Kithira is the and powers of money, were the only places in Greece never conquered by the Turks.

George Stroumboulis 1:29:49

Yes, the Manyat is right, Manyat, they're very proud about that. That's a big deal. They don't stop talking about it. Yeah, the Cretans have the reputation of like the guns and the protection, but like money was on that level, yeah, right?

George Moulos 1:30:01

Big part about why is because it's not worth conquering. They're crazy, there's no resources there. What's it like? Let them have it. Whatever. Uh Githeda was conquered by the Venetians up until the end of the uh 17th century, and then like it was it passed through a couple hands Russians, French, English, but like never conquered by the Turks. Right. And then there were all these church records. So like I took my family tree all the way back to 1200. Come on. And then I'm like, well, I'm not done. It stops with Venetian records. So I went to Venice, I went to the bibliotheca there, the library there, and I went through it even further. Like, and it I've from Crete, from Venice, from Constantinopoli, from uh Sparti, like just way back. And like for me, you need to know where you come from, to know where you are, to know where you're going. And for some reason, I've always been pretty good at knowing exactly who I am because it makes it easier to make content when I know who I am, because I'm not trying to be anyone I'm not.

George Stroumboulis 1:31:01

Right.

George Moulos 1:31:01

So I know it for me makes a lot of sense. I think that's what all kind of scraping at when we're learning a bit of history. We're trying to understand and get an awareness for the world we live in. So that's incredible, man. That's my rant. You started it.

George Stroumboulis 1:31:14

This is your fault. No, no, but it's great. And uh you find the the cheapest, poorest way. Ah, the poorest way. We'll sit there, you'll see Greeks outside, anywhere in the diaspora. Acropolis, my people. Like it's just such a when you when you don't know enough, like you just we have nothing to do with what ancient Greeks were. Like to claim that, right? Yeah, it's a crazy claim. It's a crazy claim. Like, yeah, you could be proud physically or here.

George Moulos 1:31:40

And and the the biggest thing is, and I said this to our friend, he's like, Are you so you're the I can't believe you're saying this, but like, I don't believe you inherit merit. And I'm the guy who keeps talking about Greek shit non-stop, right? But like, I'm not great just because the Greeks have done great stuff. Exactly. So you start from scratch when you get born. Tell me, you know, show me your work. Yep. But like, I think it's all about learning for sure. Like, there's a lot to be learned from Turkish culture, there's a lot to be learned from Turkish history. Yes, these people started as slaves under Arabs in Persia. Like, that's an underdog story. Yes, it's a killer underdog story, and like they they went from a slave uh class in the Umayyad Caliphate to hate taking the best city in the world. It's at our loss, yeah, but fuck. Yeah like from enemies, from uh allies, from whoever, every side there's lessons to be learned. And for me, I started learning history super young to get good at business, and I think it's definitely helped. And I'm lucky enough now that the nerd thing, the nerdy shit.

George Stroumboulis 1:32:41

I mean, I was on hinge yesterday. Okay, let's pull up the profile, let's see this.

George Moulos 1:32:47

I was like, shit, you not I'll show you later. Yeah, and a ridiculously attractive girl found me on him, just like, you're the history guy. I'm like, I am. That see, I'm like, this is great. That's crazy, and like, I don't know, there's something about life that uh, and I don't know, it feels American because only in America, and it's an American app, it's a content is an American invention, you know, this type of content, do a personal branding on the internet for my life, around my life with no, I've got no degree in history. That's a very American culture. It's that American culture uh that has allowed me to bring my ridiculous, weirdly unqualified uh opinion and you know, interest to the world and get merit from that.

George Stroumboulis 1:33:36

That's a crazy take. Like you wouldn't think about that. We're sitting here, this is where you're building that up, but it's the American It's American culture.

George Moulos 1:33:44

Yeah, yeah, yeah. I mean, Instagram is an American app, not to mention mobile technology is American. It's the not just Instagram is an American app, but personal brand on the internet for unqualified people, which is what I am, for this sort of I'm not an archaeologist, I'm not a historian, I should not be talking about history. This would not be acceptable pre-internet, but because of American culture, people are open to it. Not necessarily opinions, but even a malaka talking about it in an interesting way. Right.

George Stroumboulis 1:34:12

I'm very grateful for that. Totally random. If you already have this, then clearly I don't know. But like, is there a web page where you have a map geographically where I could click and be like, oh, here's George's video on this? You know what I mean?

George Moulos 1:34:25

I definitely know what you mean. I've I've thought about it.

George Stroumboulis 1:34:27

You need to because digestible, it's like, oh, you know what? I'm going through money today. Has George just to get a snippet, man.

George Moulos 1:34:36

I'm trying now with my YouTube, I'm trying to like do like hour-long videos that are be more calm, not like my crazy ADHD Instagram ones.

George Stroumboulis 1:34:44

14 espresso is just going.

George Moulos 1:34:46

I just want to be like super, I made my first one last weekend. Just super calm, hiking to these places, slowly explaining maybe a bit about them. Um, but I've always wanted and the one website, no one visits this outside of Greece, but it's called gastra.eu. Okay. It's a map with all the archaeological sites of Greece. I'm obsessed with that. I've always been obsessed with this site. Um, but it just shows every single tower, castle, thing in Greece, and I love it. But in terms of like a hate map of like content made about it, you just gotta subscribe or follow.

Greek Media Trust And Viral News

George Stroumboulis 1:35:22

Good hook. Good hook, man. Um okay, so to wrap this up, talk to me when we were chatting before. I'm like, you have a lot to offer. Like you're doing what you're doing business-wise, right? And then there's there's this whole uh business ecosystem in Greece, right? We could we could poke holes at it's easy to poke holes at it, you know, where the people are, uh, education. It's easy. Like Greece is not good for this, but like you are physically here, you're doing great content, you're doing all the stuff. What can you do, or what are you doing? What have you done to like help the next generation coming up? Those 18 to 22 year olds right now, 25-year-olds, to be motivated, to learn from you, to be able to go and do that.

George Moulos 1:36:06

Yeah, I think a lot to offer. Look, I don't know if I have a lot to offer. I think uh if I have anything, I've done my university talks over the years. Uh, I don't know. I think more than anything, like, one, I don't think it's uh the older generation's responsibility to be an inspiration. I think you're gonna find inspiration if you find it. And like I say they're coming from an ungrateful, stupid generation. No one hates my generation more than me. And I don't say that because it sounds it's cool to say. I say because I know people my age. And like a lot of the time I'm like, the shut the f are you serious? Come on. Like, what do you what is it? Entitlement? Like what's entitlement. Yeah, like that grinds my gears. And not just not just in the West, but everywhere. I think they're expecting something. Like, where's my help? Help? I didn't get help. Right. I didn't have connections, I didn't have money, I didn't have anything. I didn't, I wasn't waiting for anyone for any handouts. And like how unfair it is. Yeah, no shit, life's fair, unfair. Like uh, I I think um, I don't know, my generation is just very if it's not laid out for them, they won't do it. Yeah, and that's what risk is. Like, that's that's how it goes. I think um it's great too for people like me. I don't know anyone else at my age, really, maybe three or four people in Greece really hustling on content. And those other guys, I love them, I promote them, I I think what they're doing is great and I support them, but like I'm not gonna sit here and pretend like that other people like having bad competition is not a great thing. Be bad. Like when I go on dates with girls, they're like, guys are assholes, they don't do this. I'm like, fantastic, that's good for me. I'm doing I think I'm doing a good job, I think that's great. Yeah, um, look, I think the Greek business environment is very uh there's big holes in it. You're right. But those are also massive opportunities, and Greece moves slowly, but with some industries, that's gonna change super fast. Right. Like I found one industry, I looked at it for a little while, I analyzed it, and I realized I could do something here. So I looked at media in Greece and the news more specifically. All of the news companies, Gauth Merini, uh OT, uh what are the other ones? I can't remember the company. INEA, like every single one of these news companies is owned by shipping or oil oligarchs. Yeah and great for them. But also, what does that what does that led th what does that led to? All these news companies don't do news the way they that they do in America or the West, which is on social media. So again, unqualified person, I get more, I've got more views as a journalist on news in Greece on social media than any other journalist in Greece. Yeah, that's insane. I should, I don't deserve that. It shouldn't be the case. I'm disappointed in our nation for that. But and the worst thing is I'm doing it in English.

George Stroumboulis 1:39:03

Yeah, but but here's the crazy part Greece, as a small little country that it is, has way too many media outlets, yeah, way too many TV stations, way too many newspapers. I'm the lowest trust in Europe in media.

George Moulos 1:39:17

Is that a fact? 100%. Okay, yeah. Greece has the lowest trust in media, and it makes sense because it's all oligarchs who own it. Absolutely. If you're telling you, you want to tell me, you want me to be a you want to tell a Greek person that the guy who owns, the guy whose brother or something is the mayor of Pideos, owns massive oil shipping company, owns Olympiakos, owns the biggest TV channel Mega, owns Danear, Dovima, OT, and about four other, and I'm gonna trust all the opinions, not to mention the guy's been like involved in 102 scandals where journalists happen to fall off bridges. Yeah, give me a break, dude. Right. Like, and only for that reason I think one, Greeks trust someone speaking English a bit more than someone speaking Greek, which sucks, but it's it's reality. And two, I don't give my opinion. I say, look, this is what's happened today. And I say, what do you think? Yeah, that's why I call it what do you think news. Not what I think or uh what George thinks. It's like this is what I think. Let me know what you think. And comments go crazy. They go crazy.

The Train Tragedy And OPEKEPE Scandal

George Stroumboulis 1:40:22

It is what it is. In English and Greek? Both. Both. Yeah. What's the biggest scandal you've seen out of Greece in the last year? Isn't it the anniversary of the uh 22? Yeah, yeah. It's last year was the biggest. Yeah, I was there. I was Martin. Right? Yeah. It was all over Greece. Yeah.

George Moulos 1:40:38

Would you say that's the biggest uh it's the I mean, we have such a plethora of disgraceful uh scandals here. Opkepa was a special one. Which one's this? Opke is the farming fake farms in Kritia. Yeah, but it was all over Greece too. Explain that one quickly. So, like people in the know uh were like, oh yeah, I've got 5,000 sheep, so I should have the subsidies for that, and I have two sheep or no sheep or no farm, and they're a DJ. Bullshit. Yeah, it's because you know someone who knows someone. But the train thing, I think, will get momentum, even more momentum this year, because one of the victims' mother is running for parliament, I think. Oh wow, she's starting her own party, and there was just a whole other thing in Spain, another massive train accident, which is like we're in the same pool of shitty South European countries. Um, and there's a bit more of a momentum in Bulgaria. There were big protests about corruption in general, I think something else, Serbia because of the train uh bus station accident. There's things ruminating in the Balkans. I don't expect anything big from Greece, and clearly nothing's happened since that, right?

George Stroumboulis 1:41:43

Like the biggest demonstrations we've seen in a long time last year, and I bet you this year's gonna be even bigger. Maybe. But what are the people asking for in that example? Because it's not the guy who was at the control center, it was the system, and then it was the government.

George Moulos 1:41:59

Well, they they the people at the control center have already gone to prison, a lot of them. But aren't they the scapegoats too? I look, there's there's a long chain of people responsible, I think. But that's half of the problem. The other half of the problem is that they concreted and cleaned up the site very quickly, and they did it's like the person with blood on the hands, like, let me investigate. I'm clean. All right, dude. Done. And like what was on the trains, why it blew up like this, like there's a lot, and I wish I could say it's all conspiracy theories, but there's a lot of like factual stuff that go into this. Uh, I forget the guy's name, but one of the fathers uh of the victims was did a hunger strike, and I chatted with him, and like, dude's got a lot of good points, man. Really? A lot of it's like you like only in the Balkans could things be so ridiculously bad with so much proof, and they still get away with it. And they're still some of the most popular politicians. It's it's absurd, really absurd.

George Stroumboulis 1:42:54

It's crazy. Hey, the last comment on that is like it drove me nuts. Once that accident happened, the next day, every political party leader was there for their photo opt. Yeah, straight away. Not even Mitsuta, it was like the opposition and then this guy, and then this guy who's got it's just just stop, dude. It's it's and that's not a Greek thing, that's uh everywhere. I get it.

George Moulos 1:43:16

It's politics, um, but like also, you know, Greek news is a very negative tilt, it's never about anything good, right? And Greeks often mention to me, your news isn't like first, I don't represent, I don't do the news like this, and I don't that's most Greek news presenters. And like a lot of the time people mention that on their posts. Right. Like prototherma, they got presenters, they're not whatever. It was like, dude, he won the Olympics, relax, like smile. And like just because I put a bit of energy, like, I don't know what it what what's why it's working, but there's a very negative tilt here. Even if things are slowly getting better, they still might be bad. But let's you know, try and tell some of the good parts is like what I what I always try and do. And like, even if it's ridiculously bad, like last week, uh Yira de Gore, they were selling coke out of a Yira de Gore. That's bad, but also that's funny, you know what I'm saying? Let's let's put a funny twist on it. Right. That's that's what I'm trying to do, I guess.

Athens In 48 Hours

George Stroumboulis 1:44:18

That's awesome. Yeah. Last question. Uh, your friend coming in has never been to Athens. Yeah. What what do they do for 48 hours? What are you telling them to do?

George Moulos 1:44:26

What to see, like what's your 48 hours, you're not sleeping, so you're gonna be supplied by you should go to like four or five or ten cafes and slowly go through food joints and like of the central suburbs, I'd say. I think the big you gotta hit the big archaeological sites, the big museums, um, try and get into the niche restaurants, the niche bars. I think the nightlife, we have great nightlife. Yeah, I think it's underrated, even though it's overrated by some people think. Um Bozukia, I think stand-up should be in there. There's a lot of great stand-ups here, and theatre too. Like, we have more theaters than any city in the world. It's crazy, yeah. Packed. I don't know. I think um also get out of Athens too. Like this Greece has so much more to offer than Athens than just Athens. Absolutely. And Santorini and Mykonos, I fucking hate those places, they kill me. Yeah, the the least known places will have more history than all of Australia. It's crazy. Yeah, there's no bad place to go here. No, right? No, like you can't go. I've I've been to most places mainly because I've walked through the country, but like I'm still I've been here eight years, I'm still like finding new stuff. Like after this, I'm going a hike North Gifisia in the Dati Palace. I found some tower there. I want to go check it out. I'm going to play out of here. It's like it's a constant, constant uh exploration here. It's phenomenal. I love it.

George Stroumboulis 1:45:49

That's amazing, dude. This has been a great chat. My pleasure. What's the best way for people to uh get in contact with you?

George Moulos 1:45:55

Uh Instagram, George Muloss Official, uh George Muloss, M O U L O S on YouTube or elsewhere.

How To Follow And Final Thanks]

George Stroumboulis 1:46:01

Um, yeah, follow myself, I guess. You're awesome, dude. Thank you, brother. That was a great chat. All good, man. Thanks for listening to this episode of Invigorate Your Business with George Strombolis. Please hit the subscribe and like buttons and follow me on all the main podcast streaming channels. Also, please share your comments when you can. I appreciate your help in expanding this network to a worldwide audience. Until next time, stay invigorated.

CONTENTS OF THIS VIDEO

00:00:00 Welcome From Athens | Invigorate Your Business Podcast Intro

00:02:31 Why George Moulos Chose Greece As His Business Base

00:03:40 The Greek History Video Clip That Went Viral

00:08:10 Building A Personal Brand That Actually Fits You

00:12:34 Why George Moulos Avoids “Business Guru” Content

00:14:02 Teenage Entrepreneur Hustles And First Business Exits

00:18:21 How Online Business Acquisitions And Ecommerce Deals Work

00:22:53 AI, Business Moats, And The Problem With Non-Transferable Companies

00:28:30 The Ultra Marathon Mindset For Long-Term Success

00:32:33 Internet Opportunity For Young Entrepreneurs

00:36:10 Finding Mentors Through Pure Luck And Timing

00:38:50 Why Forbes 30 Under 30 Awards Feel Hollow

00:39:42 Being Broke, Learning Money Discipline, And Early Lessons

00:47:20 Walking Across Greece | Guinness World Record Story

00:57:47 Dark Days, Logistics, And Guinness Verification Process

01:08:09 Raising Money For Greek Orphanages

01:09:44 Stand-Up Comedy And The Power Of Long-Term Practice

01:16:58 Australia, America, And Greek Identity

01:23:01 Greece Beyond The Acropolis | Real Greek Culture

01:29:05 Tracing Family Roots Back Hundreds Of Years

01:35:34 Greek Media Trust And Viral News Culture

01:40:28 The Greek Train Tragedy And OPEKEPE Scandal

01:44:20 Athens In 48 Hours | What To See And Do

01:46:07 Where To Follow George Moulos | Final Thoughts

WORLD RECORD FOR MOULOS FOR WALKING ACROSS GREECE

When you think of world records, you might picture extreme athletes, daredevil stunts, or unbelievable physical feats. But every so often, a story comes along that blends endurance, purpose, cultural pride, and personal evolution — and that’s exactly what George Moulos achieved when he claimed a Guinness World Record for walking across Greece.

What makes this accomplishment more than just a physical milestone is why he did it, how he did it, and the message behind the journey.

A Journey Across a Nation

Greece is a country of dramatic landscapes — mountains, islands, ancient paths, and endless coastline. Walking across it isn’t simply about distance. It’s about endurance, terrain, and embracing a land that shifts from rugged highlands to dense urban centers. And Moulos didn’t just walk the route — he walked Greece’s history, its culture, its beauty, and its contradictions.

This was:

  • A test of discipline

  • A challenge of mental resilience

  • A tribute to his Hellenic roots

  • And a story he wanted to tell to young entrepreneurs and creators

Why He Did It

George Moulos has built a reputation as a bold, unconventional entrepreneur — someone who believes in pushing the limits of what’s possible. The walk became:

  • A symbol of persistence, mirroring the long road of entrepreneurship

  • A message to young people that large dreams require large endurance

  • A connection to Greece, reminding the diaspora that their identity travels with them

  • A physical manifestation of commitment to big ideas

And in true Moulos style, he turned the experience into content, storytelling, and a source of inspiration for his global audience.

What the Record Means

This Guinness recognition isn’t just a personal trophy. It validates a mindset:

When you break limits physically, you also break limits mentally and creatively.

It strengthens his public image as:

  • A global entrepreneur

  • A creator with real-world grit

  • A leader who doesn’t just talk about challenge — he lives it

  • A young Greek–Australian making history in both hemispheres

A Moment for the Greek Community

Achievements like this resonate deeply within the Greek and Greek-diaspora communities. They show:

  • determination,

  • discipline,

  • and the belief that Greeks — wherever they are born — carry a spirit that pushes them forward.

Moulos’ record becomes a story of modern Hellenism: bold, global, resilient.

What’s Next for Moulos?

If his track record is any indication, this is only the beginning. From e-commerce acquisitions to media production, from entrepreneurship education to world records, George Moulos continues to build an ecosystem of ambition that spans continents. And now, with a world record quite literally under his belt, the road ahead is wide open.

E-COMMERCE BUSINESSES SELLER AND WHAT THAT ENTAILS

Selling an e-commerce business has become one of the most in-demand entrepreneurial pathways today — and for good reason. When done right, it can turn years of work into a meaningful exit, new capital, and new opportunities. But the term “e-commerce business seller” is often misunderstood. Here’s what it actually entails and what separates successful sellers from the rest.

1. Understanding What You’re Really Selling

You’re not just selling:

  • a Shopify store

  • an Amazon FBA operation

  • or a digital brand

You’re selling a real asset with measurable, transferable value. Buyers care about:

  • revenue consistency

  • profit margins

  • clean financials

  • supplier agreements

  • advertising performance

  • customer retention

  • defensibility (brand, product, IP)

Think of it like selling a small company — not just a website.

2. Preparing Clean Financials

This is where many first-time sellers struggle.

Buyers want:

  • Clear P&L statements

  • Proof of inventory

  • Verified ad spend

  • Transparent cost structure

  • Trackable growth trends

If your books are messy, your valuation suffers or the deal collapses. Clean books = higher price and faster sale.

3. Having Solid Operational Documentation

A buyer wants to know the business will continue running smoothly after takeover.

This includes:

  • SOPs (fulfillment, customer service, supplier communication)

  • Ad account management structure

  • Product launch strategy

  • VA/team workflows

  • Supplier contacts

The more organized you are, the more attractive you become.

4. Showing Proof of Digital Performance

For e-commerce deals, performance data is the heartbeat of the valuation.

Typical documents include:

  • Shopify analytics

  • Amazon Seller Central reports

  • Facebook Ads Manager data

  • Google Analytics

  • Email list stats

  • Subscription renewal metrics (if SaaS or subscription e-com)

Buyers pay premiums for predictable metrics.

5. Navigating the Sales Process

Selling an online business usually involves:

• Valuation
Understanding fair market multiple based on SDE/EBITDA, niche, age, and growth.

• Packaging
Creating a prospectus (business summary) that makes the buyer confident.

• Negotiation
Discussing price, structure, inventory handoff, and transition support.

• Due Diligence
Buyers verify everything — financials, operations, traffic, customer data.

• Closing & Transfer
Handover of:

  • domains

  • accounts

  • trademarks

  • supplier contracts

  • ad accounts

  • inventory

6. Transition Support

Sellers typically provide:

  • 30–90 days of training

  • smooth transfer of supplier relations

  • support for operational questions

  • help stabilizing ads and fulfillment

This is usually built into the purchase price.

7. Why Buyers Love E-Commerce Businesses

Buyers are attracted because:

  • they scale fast

  • they run lean

  • they can be operated remotely

  • growth is data-driven

  • margins can be strong

  • there’s global customer access

  • they can be resale-ready again in the future

A well-built e-commerce company is one of the most liquid digital assets on the market.

In Summary

Being an e-commerce business seller means you’re offering a real, proven digital company that someone can step into and grow. It’s part finance, part documentation, part storytelling, and part negotiation — and when done properly, it rewards the seller with a strong exit and a clean, professional handover.

CONTENT CREATION TODAY AND BEING A VOICE FOR COMEDY AND HISTORY IN GREECE

Content creation has transformed into one of the most powerful forms of expression in the digital age — a space where storytelling, humor, education, and culture converge. In Greece, this evolution is even more meaningful: creators are not only entertaining audiences, they are shaping how Greek identity is understood, preserved, and celebrated worldwide. Below is a look at what it truly means to be a modern creator who carries the voice of Greek comedy and history into a global stage.

A New Era of Greek Storytelling

For generations, Greece’s stories were shared through:

  • theatre

  • oral tradition

  • family narratives

  • historical texts

  • diaspora communities

Today, these same stories are being retold through:

  • YouTube

  • podcasts

  • short-form vertical videos

  • comedic skits

  • long-form educational breakdowns

Modern creators sit at the intersection of heritage and digital culture, making ancient themes accessible to a new global audience.

Comedy as Cultural Connection

Greek humor has always been rooted in:

  • exaggeration

  • family chaos

  • food

  • politics

  • tradition

  • community life

Content creators who tap into this style are doing more than making people laugh — they’re preserving a cultural language that resonates across continents.

Comedy becomes a bridge:

  • between Greece and the diaspora

  • between generations

  • between tradition and modernity

  • between everyday struggles and collective identity

When done right, it becomes universal.

History Told in a Modern Voice

A new wave of creators is reframing Greek history by:

  • breaking down complex topics

  • showing the relevance of ancient lessons

  • using humor to simplify difficult narratives

  • connecting mythology and ancient philosophy with modern life

  • reminding the world of Greece’s global contributions

This blend of education + entertainment is redefining how young people engage with the past.
Instead of dusty textbooks, they learn through:

  • visuals

  • simple language

  • humor

  • storytelling

  • relatable analogies

It brings history back to life.

Why This Matters Today

Being a voice for comedy and history in Greece matters because:

  • The global Greek diaspora is massive and hungry for authentic representation

  • Younger generations are rediscovering their identity through digital creators

  • International audiences love Greek culture when it’s presented in an engaging way

  • Greece’s modern narrative deserves to be told alongside its ancient one

  • Comedy and education create cultural influence far beyond borders

This is no longer just “content.” It is cultural preservation through modern media.

The Creator’s Opportunity

Creators who step into this space have a chance to:

  • Define a new era of Greek storytelling

  • Reach millions globally

  • Inspire young Greeks to embrace entrepreneurship and creativity

  • Blend heritage with humor in a way that travels worldwide

  • Become a recognizable voice for culture, identity, and history

And most importantly: They can help the world see Greece not just as an ancient civilization — but as a living, evolving, modern cultural powerhouse.

📍 Στο επεισόδιο, ο Γιώργος Στρουμπούλης φιλοξενεί τον Γιώργος Μούλος, έναν από τους πιο δυναμικούς νέους επιχειρηματίες της ελληνοαυστραλιανής κοινότητας και παγκόσμιο dealmaker. Από την ηγεσία του στη Ecommerce Brokers έως το Guinness World Records που κατέχει, ο Μούλος μοιράζεται την πορεία του στην επιχειρηματικότητα, την εξέλιξή του στον ψηφιακό χώρο και τον ρόλο του ως δημιουργός περιεχομένου που προωθεί το επιχειρείν, την ιστορία και τον ελληνισμό στη σύγχρονη εποχή.

BLOG POST

  • Digital Nomad Deal Maker

  • How To Buy And Sell Online Businesses Without Hype

  • A Guinness World Record Walk Shows What Discipline Buys

  • History Nerd Gets 200,000 Views Somehow

  • What Happens When You Stop Trying To Look Successful

A guy can be Forbes-listed, run 100+ online business acquisitions, and still realize the real flex is finally being honest about who he is. Sitting under the Acropolis in Athens, we talk with George Mulos about building location-independent income through e-commerce brokerage and online business M&A, then using that freedom to chase the projects that actually make life feel meaningful.

George walks us through what it takes to buy and sell online businesses the real way: valuations and profit multiples, the broker process from listing to LOI to due diligence, and the red flags that can turn a “great deal” into a disaster. We also get into how AI is affecting agencies, why relationship-based negotiation is still hard to replace, and what it means when your business is defensible but not easily transferable because you are the core asset.

Then the story swings wide: the Instagram history clips that finally broke through after years of failed “business content,” the discipline of stand-up comedy open mics, and the mindset shift from hustling to building longevity. George also unpacks his Guinness World Record march across Greece, including the brutal logistics and why he tied it to fundraising for Greek orphanages. We close with sharp takes on Greek media trust, major scandals that shaped public anger, and a rapid-fire guide to what to do in Athens if you only have 48 hours.

Subscribe for more founder stories, share this with a friend who wants to build an online business, and leave a review so more listeners can find the show.

BLOG POST

Recording from Athens, this conversation follows entrepreneur George Moulos from early hustle to global deal-making, with practical lessons for anyone who wants to start an online business. George describes how he moved from Australia to a roaming digital nomad life, running operations remotely across dozens of countries before settling more intentionally in Greece. The key takeaway is freedom with structure: building online income is real, but it only lasts if you treat it like a long game. He frames entrepreneurship as an “ultra marathon,” not a quick sprint, and explains why consistency, patience, and a willingness to be uncomfortable matter more than motivation or flashy personal branding.

A major thread is buying and selling online businesses through e-commerce brokerage and online M&A. George breaks down how deals actually work: sellers largely come through word of mouth, listings get distributed to vetted buyers, and the process moves through calls, offers, LOIs, due diligence, and closing, often within three to four months. He highlights red flags like hidden information and why good brokers would rather walk away than push a bad deal. For SEO-minded founders, this is a masterclass in exit planning, valuation multiples, remote team operations, and what makes Shopify, Amazon, and agency businesses attractive to acquirers. He also argues AI is changing how agencies operate, but relationship-driven brokering still depends on trust and negotiation.

The episode also shows what “being yourself online” looks like when it actually works. After years of business content that fell flat, George posted a Roman emperor tier list clip and suddenly reached hundreds of thousands of views. That moment became a lesson in niche discovery, audience fit, and authentic content strategy: stop trying to look like a guru and lean into what you genuinely study. He treats content as a negotiation between curiosity and demand, keeps a loose plan driven by news and research, and handles political comment chaos by prioritizing learning and corrections over fights. For creators, entrepreneurs, and marketers, the message is clear: the strongest personal brand is coherent, not one-dimensional.

Discipline becomes literal when George explains his Guinness World Record march from the northernmost point of mainland Greece to the south, roughly 1,170 kilometers in under 27 days. He details the logistics, injuries, food, fatigue, data requirements, and the mental “dark days” that force you to confront yourself. The feat also ties to purpose: he raised money for Greek orphanages through the Greek America Foundation, connecting entrepreneurship to community impact. He then pivots to stand-up comedy, describing open mics as a training gym and reminding us that “overnight success” usually hides a decade of repetition. The closing topics widen to identity, the Greek diaspora, why Greek history is bigger than the Acropolis, and how social media can outperform traditional Greek media in reach and trust, while still demanding responsibility from the person holding the microphone.

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